Boston Marketing Consultant & SEO Website Content Writer
 
SHARRON SENTER

Senter is a professional marketing consultant, and SEO website content writer with wide-ranging expertise guiding small businesses through the maze of marketing strategies and implementation. She's a strategic thinker who helps companies grow their bottom-line and improve profit margins, using the latest marketing technologies to cut costs.

She has more than 17 years hands-on experience defining product marketing mixes, creating and implementing inbound and outbound marketing, including: social media content development, public relations, SEO website content writing, direct mail and branding.

Senter's proficiency is generating low-cost sales leads using persuasive words to move prospects along the sales pipeline. She has a reputation for helping small businesses achieve success, specifically increasing revenue and mindshare. As an owner of two small businesses, her marketing focus is cash-flow-centric.

BEWARE ... What Most Marketing Consultants Don't Want You to Know! Most marketing consultants have never concerned themselves with cash flow. They're great at spending your money and creating flashy things whereby your message gets lost amongst the flash, but have never put their own money down to create a return.

Senter has built two businesses from the ground up -- her marketing consulting business, Senter & Associates, and a second business, Visiting Geeks, which she recently sold after eight years of ownership.

Senter took Visiting Geeks from zero customers to 3,700+ in just under four years. And won the Reader's Choice Awards for Best Computer Store 4 YEARS IN A ROW! She sold Visiting Geeks to spend more time with her young family.

After managing a service-based business for eight years, Senter can strongly relate to business owners who have employees or contractors, and the associated challenges and responsibilities that come along with such a business model.

SENTER IN THE NEWS...

Senter Joins Bill Gates, Oprah and Mary Kay Ash
with her infamous Wall Street Journal hedcut. Similar to a portrait drawing, hedcuts were first invented in 1979 and are now an American icon. Senter's hedcut was featured on the front page of the Wall Street Journal in the July 25 story, "Fashion Emergency: How to Fix Downside of Low-Rise Pants." She tells readers her intimate dealings with the challenges of being a low-rise user.

Senter's marketing advice has also been featured in the San Diego Daily Transcript Column, "Get Inside Your Client's Head," the Albany Times Union story, "Help Yourself, A Trend Toward Self-service Leaves Consumers on Their Own," and inside Inc. Magazine, "Finding the Right Keyword, Want your company's ad to show up first on Google? Here's how to do it."

She's also recently been quoted in Entrepreneur Magazine.

More About Sharron Senter

Senter founded Senter & Associates in 2000. The boutique marketing communications & PR firm continues under its original endeavor -- helping small businesses execute low-cost online and offline marketing strategies.

The Marketing Consultant's Resume
Senter has more than 17 years marketing, advertising and public relations experience. She has worked in the high tech wireless industry as a senior regional marketing communications manager and marketing director for two startups -- Sprint PCS and Omnipoint Communications (now t-Mobile). She was instrumental in the first wireless PCS launch in North America, spearheading the marketing efforts for the Sprint PCS Denver product launch. She has hands-on experience building brand identity, developing and implementing advertising and marketing plans, creating partner marketing programs, writing and producing sales collateral, buying electronic and print media and generating qualified leads for five sales channels: b-to-b, retail, indirect, telesales and ecommerce. 

Senter has selected and managed advertising and public relations firms. She has been responsible for increasing revenue through customer up-sell and retention programs. She's an accomplished negotiator and has led multiple contract negotiations, and has a track record of developing, leading and motivating successful marketing teams.

An expert at sales program development, Senter is also astute at increasing brand awareness and expanding brand reach using traditional media vehicles: broadcast, print and Internet, as well as using non-traditional guerilla marketing techniques. Throughout her career, she has been hands-on with the development and execution of trade shows, seminars, direct mail campaigns, copywriting, sales promotions and advertising plans. 

Senter also worked on the agency-side as a senior account executive for Carlson Communications, a marketing and public relations firm. She developed client marketing and public relations plans, generated press coverage for various clients and secured speaking opportunities for client executives. She worked extensively on client print and direct mail campaigns, and coordinated all copywriting and art direction.

Senter honed her versatile writing skills as a business journalist for The Haverhill Gazette. 

The Consultant's First Marketing Gig
Senter's first marketing gig was working for the second largest Midas Muffler Franchisee, Wakefield Management Company, based in Lynnfield, Mass. She was the first-ever marketing manager for the company; hired specifically to increase revenue for, at the time, 12 New Hampshire repair shops. It was here when she made her first speech in front of more than 75 people at the steps of the New Hampshire State House, followed by her first professional television interview with WMUR Channel 9 News. She was only 23 at the time.

Unstructured, fast-paced, results-oriented environments are the places in which she thrives. She enjoys projects where she collaborates with experts from various disciplines. Senter has superior interpersonal and project management skills.

The Teacher
Senter served as an adjunct faculty member at Daniel Webster College in Nashua, New Hampshire, where she taught Strategic Marketing credit courses. She also taught Management and Advertising Principles credit courses at Quinsigamond Community College in Worcester, Massachusetts. She has a BA in economics, a minor in speech and an MBA.

The Writer
Senter is the creator and editor of Business Survival, a series of downloadable marketing reports and recorded CDs that illustrate affordable ways to grow a small business.

She is an accomplished author and copywriter. Her marketing advice has appeared in hundreds of ezines, newspapers and magazines including the popular entrepreneur ezine www.digital-women.com and the highly-acclaimed business portal www.businessknowhow.com. She's also published recent newspaper articles in www.parentsandkids.com and Boston Women's Business.

Senter maintains an archive of helpful small business marketing articles on her website. Readers are free to use her articles in their electronic or print newsletters. As a copywriter, Senter's expertise includes writing sales copy that appeals to and attracts small and home-based business audiences, as well as copy that generates online and offline sales leads. Her intimate knowledge of small businesses comes from her seven years of publishing her Business Survival ezine and fielding almost daily communications from small business entrepreneurs. To say that Senter understands the thought process and purchasing behavior of a small business owner is an understatement.

The Speaker
Senter is a frequent speaker at professional association conferences, as well as corporate sales meetings. She was a featured presenter at the Massachusetts Dietetic Association Annual Conference, www.massnutrition.org, where she spoke to more than 150 dietitians and nutritionists about how improving one's public image can lead to an increase in revenue.

Next Steps ...
Contact Sharron Senter to discuss your company's marketing needs or website content writing.

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