Double Newspaper Response in Less Than 3 Weeks
Everything you need to know before making a newspaper insert reservation.

A comprehensive special report written by Sharron Senter
that walks you through each and every step of how to plan, buy and implement newspaper insert advertising, a.k.a. Free Standing Inserts.

Special Report | PDF Download Format | $27
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Newspaper Insert Report
Delivered Immediately Upon Payment

One of the quickest ways to make your phone ring, increase Web site visitors or drive additional foot traffic into your retail store is to advertise using Free Standing Newspaper Inserts, also referred to in newspaper circles as FSIs, Preprints and Print and Deliver.

Greatest Benefit
The greatest benefit to using newspaper inserts is their visibility. They easily surpass the exposure of a traditional print ad printed within the newspaper. Instead, with free standing inserts, when a reader opens a newspaper, the insert falls onto their lap. If they’re hungry for your products or services, they’ll read your message that moment.

What you'll learn from reading my special report ...

• What precisely is a newspaper insert
• The types of businesses that benefit from newspaper insert advertising
• Types of businesses that DON'T benefit
• How to purchase insert advertising
• What type of response you can anticipate and how quickly
• Serious considerations to contemplate before making a reservation
• Should you or shouldn't you sign an advertising contract
• Deadlines you must anticipate
• What to expect from your newspaper sales representative [Not much!] -- making this report that much more valuable, since most media sales reps. provide very little detail and generally know very little about newspaper insert advertising.
• How inserts are priced and what's included in the price
• What copy points and various elements to include on your flyer or free standing inserts, newspaper inserts
• Important particulars on production and printing -- Miss these and your advertising campaign will land with a loud "thud!" - never mind the money you'll waste.
• A few disadvantages of using newspaper inserts
• Most importantly, the mistakes I've made and learned from with newspaper insert advertising - so you don't repeat them -- seriously! I'm not shy about sharing my mistakes with you.

Who Should Purchase this Report?

• Anyone responsible for buying newspaper advertising.

• Business owners, entrepreneurs and the like who place their own advertising.

• Professional media buyers who need to familiarize themselves with the nuances of free standing newspaper insert advertising.

• Newspaper sales representatives and sales managers, so you can be prepared for what a well-educated customer will ask about free standing inserts. Otherwise you look foolish.

Here's a Sneak Peek Inside my Report ...
"Give serious consideration to the day of the week you insert. For example, one of my local newspapers only has a business page on Mondays. If you're targeting an audience that reads the business pages, it makes sense to insert on a Monday, assuming the business readership would be higher that day. Also, consider running on Mondays for newspapers that have no Sunday distribution. Readers would have already had a day off from the news and will be looking to get reconnected first thing Monday morning. Thus, readership will be at its highest." -- Excerpt taken from my report, "Double Newspaper Response in Less Than 3 Weeks."

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Report Guarantee
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