-
What
journalists don't want to hear at the start of
the pitch because it wastes time
-
What
they DO want to hear right off the bat
-
6
examples of "grabber" sentences that will get
their attention within the first 5 seconds
-
2
techniques you can use to "grab" them
-
Why
Raleigh loves the problem-to-solution pitch
-
The
number of words you should use to explain the
problem
-
The
number of words you should use to explain the
solution
-
What
to do after you've written your initial pitch
and why you should NEVER be satisfied with it
-
3
possible responses from journalists after you've
made your pitch and how to react to each
response
-
How to
create "options" for the journalist who is
interested in your pitch
-
Some
of Raleigh's 26 ways to "reel 'em in with hooks"
Her favorite ways to "reel 'em in"
-
What
to do if your pitch only takes 5 or 10 seconds
and you're allowed 30 seconds
-
2
places to look for catchy "hooks"
-
How
Raleigh delivers her own pitch in only 5
seconds...it's terrific!
-
How
she elaborates on the pitch and keep's the
reporter's attention
-
What
to do if you call a media outlet looking for
contact information and you're put through to
the producer who expects to hear a pitch...don't
let this happen to you!
Then listen as more than a dozen participants
during this call deliver their practice pitch to
Raleigh.
You will learn:
-
How
Raleigh strengthens their pitches by creating
"grabber" sentences
-
How
she puts the emphasis on specific topics, not on
vague openers
-
How to
create a "headline" for your pitch so you stay
focused
-
How
she works magic on so-so pitches to turn them
into irresistible pitches
-
A word
to avoid when you write your pitch...this will
surprise you because it's a word you might be
tempted to use
-
The 4
topics that are grabbers...tie your pitch to
these and you're in!
...and a bonus: "Raleigh's 26 ways to reel 'em
in with hooks," a list you can download and read
after your order has been approved and while
your CD or cassette tape is being shipped. It
will give you lots more ideas you can use in
your pitches.
Special Reports & CDs
