Marketing and Public Relations
Training Courses & Training Programs

These training classes are ideal for marketing professionals seeking to deepen their marketing and publicity knowledge, as well as for individuals seeking a career change into the marketing and writing professions.

Course Facilitator
Courses developed and taught by Marcia Yudkin, noted author and recognized as one of the world's top creative marketing experts.

Her Marketing Minute segment aired for more than a year on WABU TV, and she has delivered commentaries on WBUR in Boston and National Public Radio. For eight years running, she has served as an official site reviewer for the Webby Awards and has helped judge the Inc. Magazine Small Business Web Awards.

She holds three Ivy League degrees, including a Ph.D. in the humanities, and has taught writing at Boston University, Babson College, the New England School of Law and Holyoke Community College.

Yudkin excels at turning words and ideas into money. Her primary goal in all of her courses is to teach you how.

Select from the Following 8 Courses

Marketing Course #1
Deep Publicity Course  ^{*this course is a must for honing PR skills*}
Facilitated by Marcia Yudkin
Learn the secrets of newsworthiness

When you understand what editors and reporters consider news, you have the power to take something ordinary and boring and get it written about and talked about with excitement. You'll be like the master chef who can take any random hodgepodge of ingredients and whip them up into a scrumptious feast.

Deep Publicity goes way below the surface of techniques and tools for approaching the media to what reporters, editors and producers are constantly looking for. When you understand how to help them do their job - namely, filling up their media outlet with compelling, relevant information - then you soon get the hang of taking the barest of facts and clothing them so the media grab them and use them.

When you help the media create mesmerizing news and entertainment, they spread the word about your product, service, event or cause. Both sides win.

In a recession, publicity can get you noticed more easily and cost-effectively than other marketing efforts, because so many organizations slash their PR budget when cash flow is tight. Media people still need to fill up their pages and air space, which means opportunity for publicity seekers who are on the case.

Complete course details here Deep Publicity Course.

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Marketing Course #2
Web Site Marketing Makeover Course
Facilitated by Marcia Yudkin

In a few months of part-time study, learn to transform any web site from miserably performing to spectacularly successful. Whether it's a single-page pitch for one product, an online store featuring many products, or a multi-page profile of an organization's products and services, discover how to construct a site around the customer's information needs and purchasing psychology so that it generates leads or orders. The Web Site Marketing Makeover Course dramatically increases your earning power. Complete course details here Web Site Marketing Makeover Course.

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Marketing Course #3
Six Weeks to Masterful Copywriting
Facilitated by Marcia Yudkin

Whether you write to promote your own business, the company you work for or firms that hire you to write copy, dramatically improve your skills quickly by taking my self-study course, Six Weeks to Masterful Copywriting. Practical assignments and insightful discussions guide you through the most critical aspects of persuasive marketing writing. Complete course details here Six Weeks to Masterful Copywriting.

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Marketing Course #4
Launch Your Information Empire
Facilitated by Marcia Yudkin

Are you ready to leave behind the grind of earning revenue only when you are delivering services? Whether you're an independent expert attracted by the idea of earning money while you're sailing in a tropical bay or you work for a company eager to profit from broader offerings to your niche, this step-by-step action plan propels you toward that goal.

There's no need to wait until you research all the strategies and how-to's, and no need to blunder around making avoidable - and expensive - mistakes. The Launch Your Information Empire Program helps you figure out your best starting options for creating information products, shows you the quickest and most profitable plans of action, tells you the pitfalls to avoid and gets you started creating new streams of income. Complete course details here Launch Your Information Empire.

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Marketing Course #5
Teleteach for Profit Course
Facilitated by Marcia Yudkin

If you're an expert or want to highlight experts in a certain topic area, teleclasses are an easy-to-master, profitable instructional medium. Whether you like to talk or enjoy getting other people talking, it takes a minimum of technical savvy to use the telephone and audio recording services to create programs and products that you can charge for - or use as lead generators for products and services you later charge for. Complete course details here Teleteach for Profit Course.

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Marketing Course #6
Breaking Into Print; magazine writing course for beginners
Facilitated by Marcia Yudkin

The Breaking into Print course takes you from knowing nothing about how to write for publication to understanding the process of proposing publishable ideas to editors and practicing the skills you need to create and get paid for those articles. Complete course details here Breaking Into Print.

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Marketing Course #7
Breaking into Major Magazines; advanced writing course
Facilitated by Marcia Yudkin

The Breaking into Major Magazines course teaches how to rise above the would-be writers to snag assignments for well-known, prestigious publications and the higher pay that goes with that. Complete course details here Breaking into Major Magazines.

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Marketing Course #8
Mighty Postcard Marketing Course
Facilitated by Marcia Yudkin
Whether you're new to marketing or a professional marketer who just doesn't know much about postcards, The Mighty Postcard Marketing Course offers a concentrated curriculum that takes you step by step to successfully creating profitable postcard campaigns, for yourself or others. The teaching takes place in a four-lesson, five-hour home study course that you take in on your own time, at your own pace, according to Yudkin.

The course covers postcard strategy and making profits, mailing lists, production, delivery, as well as design and copy. There are also case studies that illustrate successful postcard marketing tactics for a range of industries and purposes. Complete course details here  The Mighty Postcard Marketing Course.