Interim Marketing Director or Manager
Website Content Manager

Sharron Senter is a Boston north marketing communications professional. She's available to help your business with its marketing and website content
on an as-needed basis, on-site or off.

Why hire an interim marketing director or an outsourced website content manager?

Here are just 5 reasons:

1. You have a short-term or isolated project that requires senior marketing experience and you'd prefer no long-term commitment.

2. You can hire me today as a vendor, bypassing the painstaking process and costs of hiring an employee.

3. Your CFO will love reason number two!

4. Congratulations! You've acquired a new client and you need immediate help.

5. Your new product or service is launching quicker than anticipated and you needed help yesterday!

Sharron Senter | Interim Marketing Director
I help businesses of all sizes and at various stages of life with their interim marketing. There are many reasons for temporary marketing help. Some businesses are just getting going and need someone, others have difficulty finding the "right" permanent candidate, some are not sure if they want to commit for the long-haul, while others are simply short-handed due to maternity leaves, vacations and sabbaticals, and need someone to fill in temporarily.

17 Years Experience | 5 Sales Channels
I've spent the last 17 years providing strategic marketing services to five sales channels, including: retail, direct, indirect, telesales and ecommerce. Much of my work has been with start-ups. I can develop your marketing communications plan, select and manage advertising and public relations firms, develop indirect channel partners, create a sales lead generation program, write and produce your collateral and website content, launch your website, and hire the permanent marketing team. Or, work on an isolated marketing project that has very tight deadlines.

Why you Sharron?
The key difference between me and most other interim marketing directors is this -- I understand what salespeople need to close a deal. I don't just create marketing fluff. My number one priority is to support sales teams and generate tools needed to build customer relationships, close deals, grow revenue, while also retaining and up-selling into existing customers. I accomplish this in a professional and expeditious manner.

Contact Sharron
Please do not hesitate to contact me about your interim marketing needs. Generally speaking, we'll be able to flush out if my skills match what you need after a 20-minute phone call.

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Outsourced Website Content Manager

Your content is your voice.

Your voice is your brand.

I inspire your customers to take action by giving sound to your voice using words. I'll spread your voice using article marketing, website copy, blogging, pitching and social updates.

Your voice differentiates you from your competition, and when formed effectively, drives customers to you. I shape your voice by using the same words as your customers.

• If your customers feel threatened; my words emulate their fears.

• If your customers are odd; my words are weird.

• If your customers are sad; my words are distressing.

• If you customers are impatient; my words are swift.

It doesn't matter what you or I think. What does matter is how your customers feel and that they're receptive to your voice. To orchestrate customer receptiveness, I make my words flow naturally, as if I'm a close friend.

Some content processes include:

Content Manager, a.k.a. the Eavesdropper
Effective content development requires eavesdropping on your customers, prospects and influencers where they gather online. I'm proactive at managing my clients' brands and how they're being discussed. I monitor and get involved with your customers' conversations and alert you to possible publicity opportunities or damaging statements.

Content Manager, a.k.a. the Caretaker
Your content needs to be monitored and improved upon after each user experience. I seek to understand your website visitors' experiences and improve upon them, so they return and refer you visitors.

Sharron's Content Manager Experience
My core writing experience is retail and ecommerce. I have a strong understanding of Search Engine Optimization (SEO) and always integrate keyword strategies within my clients' content. I craft persuasive copy that drives users to take action, while emulating your customers' words and empathizing with their pain-points. I write for a wide audience, including: B2B, professional services, retail, upscale male/female consumers, small businesses, media and technology.

All types of content projects are welcome, including:

• landing & general web pages
• opt-in ezines
• press releases & articles
• posting, blogging and tweeting
• newsletters, bios, white papers
• postcards, sales letters, flyers, etc.

Sharron's Work Style

• Creative, outgoing, self-directed
• High-level of integrity
• Ability to meet deadlines and reprioritize
• Works well under pressure, enjoys a fast pace
• Strong ability to identify and resolve problems
• Comfortable working in unfamiliar environments
• Passionate about creating marketing tools and content that help decision-makers and influencers
• Able to lead, get in the trenches or combine both

Core Marketing Experience
IT service providers, the SMB marketplace, professional services, retail, ecommerce, small businesses, wireless telecommunications

Next Steps ...
Contact Sharron to discuss your interim marketing or website content manager needs. Learn more about Sharron. Keep in touch by signing up for her FREE Monthly Marketing Tip.