12 Most Common Newsletter Design Mistakes
Distributing a newsletter can help increase profits dramatically. Unfortunately, since many businesses are forced to design their own newsletters because of limited budgets, they often make costly mistakes. I asked Roger Parker, author of "Looking Good in Print: A Guide to Basic Design for Desktop Publishing" to write an informative article on how to quickly and easily improve the results of your newsletters via more effective design techniques.

Special Report Teaches Small Businesses Effective Techniques to Increase Prices without Irritating Customers
Most small businesses frequently undervalue themselves and don't charge enough. What's more, this can be very dangerous to a business' bottom-line, since pricing is a strategic marketing image tactic. Find answers to these challenges in this Dec. 03 press release. © 2003 (397 words)

Small Business Pricing Strategies
Business is sluggish for many small and home-based entrepreneurs. However, never drop your pricing-pants, unless your customers give you something in return. © 2003 (715 words)

3 Quick Small Biz Marketing Tips
Here are three quick marketing and sales tips to always implement when trying to increase your small or home-based business' sales. © 2003 (425 words)

4 Tips to Jump-start Summer Sales
If you're a small or home-based business experiencing sluggish sales this summer, than these four low-budget marketing strategies will help increase sales. One thing is for sure, you need to keep things "cool" both online and offline! The tough economy is making customers hold on tight to their wallets! © 2003 (527 words)

15 Beer Budget Event Marketing Tips
Are you planning an event or participating in a trade show any time soon? If so, consider these 15 affordable marketing tactics before mailing your payment, including: securing value-added items as part of your booth fee, what type of giveaways to distribute, should you exhibit inside or out, alternative ways to pay for event booths, what to wear, and a lot more! © 2003 (1563 words)

Insurance & Financial Services Sales Tactics
If you sell insurance, financial services and the like, consider the following low-cost marketing strategies to help grow your small business, including aligning your business as a "precertified provider" with reputable businesses such as banks and hospitals, distributing Fact & Tip Sheets to the media and more. © 2003 (1179 words)

Small Biz Spring Growth Tactics
If you're a small or home-based business looking to increase cash flow this spring, try leveraging these four low-cost marketing strategies, including: partnering with community events, tailoring sales messages with a spring theme, launching a spring and/or summer promotion and teaming with complementary businesses.
© 2003 (693 words)

Small Business Marketing Strategist Spills the Secrets to Successfully Growing a Small or Home-based Business in a Weak Economy
More and more people are flocking to launch a small or home-based business. However, most are not making any money. Learn what distinguishes the successful entrepreneurs from the not-so-successful. © 2003 (658 words)

Grow Sales Using Image Tactics
Do you have any idea what your customers and prospects think about you? Is your business image part of your marketing plan? It should be! For small and home-based businesses, image is everything. Your image can either catapult you to more sales, or scare customers away. The following are image-building tactics to help increase sales.
© 2003 (605 words)

Small Businesses Reveal Romantic Side to Attract Customers
There are easy and affordable marketing activities every small business owner should implement in order to increase their sales during the Valentine's Day shopping period. To begin, start using the language of love! © 2003 (571words)

Entrepreneurial Traits that Drive Sales
Frequently overlooked and hidden deep within our marketing tool box is the ultimate marketing vehicle for your business – you! Are you overlooking personality traits that could help drive sales? Learn how to expose your personality so customers will buy, use fear of failure to push yourself forward and why you should smile & applaud the people around you. © 2003 (917 words)

6 Affordable Ways to Build a Cash Cow
Get out and walk to find low-cost ways to market your business. Discover hidden prospects right under your nose and learn an important maneuver to get customers off the fence. © 2002 (835 words)

7 FAST, Low-cost Revenue-generating Marketing Tips
Learn how to answer the phone differently to increase business, and a very important marketing technique to include on every invoice that generates repeat business. © 2002 (785 words)

Not a Back-to-School Business? Make Money Anyway
If the summer months leave you with feelings of empty pockets, take a look at how you're packaging your business.
© 2002 (642 words)

A Lesson in Customer Relations
A story about a client request that turned into a marketing consultant mishap, but ended with a happy client bathing in additional sales. © 2001 (676 words)