Small Biz Survival Blog


7 Key Marketing Steps When Opening a Hair Salon

26

Mar 2017

7 Key Marketing Steps When Opening a Hair Salon

Marketing Checklist for Opening a Hair Salon So you’ve decided to open your own hair salon or spa. I’m happy for you! It’s a big undertaking that’ll ultimately bring you many rewards. What follows are the top seven marketing strategies to implement as soon as possible in order to generate clientele and create immediate cash flow. These strategies are in no particular order, since they’re all essential. Note that I’ve included a special consultation offer specific to hairstylists and salon owners at the end of my post. Without any further delay, here are my best marketing ideas on how to...

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How to Retain Customers During Times of Change

22

Feb 2017

How to Retain Customers During Times of Change

No matter what industry you work in: banking, insurance, restaurant, fitness, retail, health care and so on, when your customers experience a change associated with your small business, you run the risk of losing these customers. Therefore, let’s talk about how to retain customers during a period of change. To be clear, examples of change include: Retirement, death, leave-of-absence Sale of business Price increase Product update or removal New employee, business partner, etc. Rebranding or business name change RELATED: If you’re pondering a price increase, be sure to check out my special report: How to increase prices without losing customers....

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Simple Techniques to Increase Client Referrals

29

Jan 2017

Simple Techniques to Increase Client Referrals

Contemplating how to increase client referrals? Many consultants and other experts rely heavily on referrals. And why wouldn’t you? Positive word-of-mouth is the most affordable way to grow any small business. Therefore, what follows are three common reasons why businesses miss out on referrals. What’s more, to help you fix this problem, I provide several referral positioning and messaging examples. Here are the three reasons why you’re not seeing the referrals you want and what you can do about it: #1 — Fear of Referring Most noteworthy: Many customers may be hesitant to refer your business for fear you’ll talk about them...

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7 Resources: Small Business Planning for the New Year

05

Dec 2016

7 Resources: Small Business Planning for the New Year

It’s time to start your small business planning for another 12 months. To help you, I’ve compiled seven business development and marketing planning resources. But first, I can’t stress enough the importance of this initial planning step: Before you undertake any new marketing initiatives in the coming year, I encourage you to review your business’ results from the past year. The key is to determine what activities from this year you’ll repeat in the coming year. Frankly, I recommend that you repeat at least 50 percent of your past marketing activities. Why? Because, more than likely, most of your prospects...

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What Your Email Signature Should Include

18

Nov 2016

What Your Email Signature Should Include

You may be losing sales leads if you’re limiting your email signature to just your name, phone number and website. As small business owners with limited budgets, we need to optimize every marketing channel available. This includes our email signatures. To help you, I’ve outlined several ideas below. What’s more, I conclude this post with three detailed email signature examples. Specifically, an email signature for a CEO, another for an owner of a small company and then my own. The Making of a Profitable Email Signature First, every email you distribute should include an email signature — even if you’ve...

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17 Rules for Marketing & Running a Successful Small Business

07

Oct 2016

17 Rules for Marketing & Running a Successful Small Business

Beyond needing high levels of determination, building and running a successful small business requires a certain approach. To achieve your business growth objectives, follow these 17 marketing rules. When you do, revenue will increase and you’ll be well on your way to running a successful small business. #1 — Answer the Question. I know what you’re selling, but why are you selling it? When your prospects agree with you, they’ll buy from you. #2 — Think Mobile. Assume your message will be viewed on a tiny device. To increase readership, add numbers, subheads and photos. The latter is friendly on the...

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Entrepreneur Marketing Plan Ideas & Strategies That Differentiate

23

Sep 2016

Entrepreneur Marketing Plan Ideas & Strategies That Differentiate

How to Define Your Key Competitive Advantage Within Your Entrepreneur Marketing Plan If you’re a solopreneur in the throes of creating an entrepreneur marketing plan, then be sure to define and exploit this key customer benefit… Your ability to provide swift and impeccable customer service due to your extremely small size and agility. First, Let’s Consider Ways to Express This Crucial Entrepreneurial Advantage Aside from our unique skill sets, hands down, the greatest customer benefit we independent sole-proprietors have is our ability to provide great service. The key to generating revenue is to transform this customer benefit into a tangible experience within...

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Ideas to Increase Sales Opportunities by Optimizing SEO Benefits

18

Jul 2016

Ideas to Increase Sales Opportunities by Optimizing SEO Benefits

8 Ways to Increase Sales Opportunities By Optimizing Chamber of Commerce & Other Professional Membership SEO Benefits   If you’re a member of your local chamber looking to increase sales, you’re in luck. If not, stick around, because the following eight search engine optimization (SEO) marketing strategies apply to most professional memberships. When using best practices, SEO is an affordable way to increase sales revenue and ROI from any affiliation. The key to generating more revenue from membership investments… is to optimize all member-available SEO opportunities. Specifically, obtaining all inbound links from your member organization’s marketing efforts. By doing so, you’ll...

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Creative Summer Marketing Ideas for Small Businesses

07

Jun 2016

Creative Summer Marketing Ideas for Small Businesses

Ah, summertime. That wonderfully warm time of year when many small businesses earn 40 percent or more of their profits for the year due to the onset of tourism. However, for the rest of us, the dog days of summer may be our slowest sales cycle. If June, July and August leave you with empty pockets, first take a look at how you’re packaging your business in order to increase revenue. Ask yourself, is there a better way to position your services and products as a great summer offer? Attract More Customers This Summer Try these 5 marketing strategies coupled...

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Entrepreneur Business Startup Marketing Ideas

27

Apr 2016

Entrepreneur Business Startup Marketing Ideas

Are you an entrepreneurial or small business startup seeking your first customers? The most affordable and best place to find initial customers for any new business startup is within your own personal and professional network. Specifically, are the people you do business with…doing business with you? No? Why not?  Find New Customers. Contact This List of Prospects & Influencers: Accountant, attorney, plumber, electrician, daycare provider, teachers (school, piano, etc.), dog sitter/walker, housekeeper, landscaper, snow plow driver, pool/window cleaner, pest control consultant, mechanic, butcher, realtor, mortgage consultant, favorite breakfast/lunch spot staff, neighbors, friends, family, minister/priest/rabbi, etc., dentist, physician, gynecologist, nail technician,...

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How to Revive an Old Relationship with Clients & Colleagues

02

Mar 2016

How to Revive an Old Relationship with Clients & Colleagues

It’s been a long time, has it? Trying to figure out how to revive an old relationship? Here are some dos and don’ts to consider before making your initial contact. Recently, I received a message from an old acquaintance. She reached out to tell me about her new service. I ignored it. Now, hold on… Please don’t misunderstand. I enjoy hearing from someone with whom I’ve lost touch with; however, not when it’s explicit that the person clearly just wants something from me. Instead, I seek relationships founded on mutual give-and-take, consistency and trust. Frankly, I don’t think I’m alone....

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Postcard Marketing Tips, Ideas & Strategies

06

Feb 2016

Postcard Marketing Tips, Ideas & Strategies

Postcard Marketing Tips & Ideas I’m Sharron Senter, and in 2003 I used postcard marketing to launch and grow a computer networking and security business. When I sold it eight years later, it had grown to be the second largest business of its kind north of Boston. I credit postcards as the key advertising vehicle I used to generate new customers and deepen relationships with existing customers. What follows are the primary postcard marketing strategies and philosophies I applied during my marketing campaigns. I also call attention to a highly recommended postcard marketing home-study course. I truly believe you can...

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Cold Weather Marketing Ideas & Slogans to Increase Walk-ins

06

Jan 2016

Cold Weather Marketing Ideas & Slogans to Increase Walk-ins

5 Strategies that’ll Heat Up In-Store Sales Plus, a helpful cold weather word bank at the end of this post. Burrr…it’s cold, spurring brick and mortar retail customers to hunker down in their homes. To draw shoppers out during plummeting temps, piggyback your advertising messages onto the cold weather. Why? Because when the weather is extreme in any way, it’s top-of-mind for your customers. Therefore, rather than try and change your customers’ thinking, instead, join in! Try these 5 cold weather marketing ideas and slogans to motivate customers to leave their warm homes and visit your retail location:  #1 — Project...

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How to Price a Small Business to Sell

05

Dec 2015

How to Price a Small Business to Sell

Are you contemplating how to price your small business to sell? Here is a Roundup of Pricing Resources & How to Calculate the Value of Your Business: To help you price your business, I’ve compiled several helpful articles that discuss how to price a small business. The first two resources are specific to selling a hair or beauty salon; however, they’re still relevant for almost any type of small business, particularly ones that deal with cash. The third, an excellent and thorough article, speaks to all industries. The fourth takes a high-level educational approach and discusses the importance of deal...

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Creative New Year Marketing Ideas & Tips

19

Nov 2015

Creative New Year Marketing Ideas & Tips

Are you a small business owner in the throes of planning for the New Year? Perhaps your resolution is to implement more creative New Year marketing ideas. Not so fast! To increase revenue cost-effectively and efficiently, your most pressing New Year’s resolution should be to optimize your existing and most effective current marketing activities. To help you, I identify four marketing strategies below. By improving strategies already working, you’re almost guaranteed that your business will grow swiftly and affordably. You already know the strategy works, now you just need to optimize it to enhance its performance. What’s more, by repeating past activities,...

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21

Oct 2015

Weather Related Marketing Ideas & Strategies

In this video, I explain how small business retailers can retain sales when Mother Nature is about to wreak havoc, by using weather related marketing ideas and strategies. My example is specific to brick and mortar boutique retailers. Whether you’re anticipating a snowstorm, blizzard, ice storm, severe heat or cold, or even a flash flood…piggyback onto Mother Nature’s wrath to spur your revenue! ~*~   RELATED: For more small business marketing tips that help you retain revenue during severe weather, check out my eBook: Small Business Marketing & Operational Strategies to Combat Severe Weather: Revenue Retaining Maneuvers for Brick and Mortar Retailers & On-Site...

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09

Oct 2015

Hair Salon Sign Ideas

  Are you a salon owner or hairstylist looking for beauty or hair salon sign ideas? Perhaps you’re seeking to increase your salon’s walk-in foot traffic or draw more attention from commuters. Then check out my two videos that describe cost-effective and straightforward salon sign ideas and strategies. What’s more, below you’ll find recommended outdoor sign frames and a list of fun sign decorating ideas to spice them up! VIDEO – Part I (above): How to Choose a Sign Holder or Frame VIDEO – Part II (below): How to Create Effective Hair Salon Sign Copy Next, I’ve chosen a handful...

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Christmas Marketing Ideas for Small Businesses

06

Oct 2015

Christmas Marketing Ideas for Small Businesses

Whether you’re coordinating a Christmas marketing campaign or looking to create a fun holiday slogan, ignite your creativity using my comprehensive Christmas marketing word bank below. (Click the image to enlarge.) Paste it to your desktop or print and tack it to your cubicle. Easily grab a word each time you need to write a Christmas-related headline, product or service description, social post and more! Printer Friendly PDF > Christmas Marketing Ideas Word Bank Remember… To avoid Santa’s Naughty List, you’ll want to distribute your holiday communications as soon as possible, and frequently. What’s more, to increase holiday sales, always position your...

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Halloween Marketing Slogans & Ideas for Small Businesses

31

Aug 2015

Halloween Marketing Slogans & Ideas for Small Businesses

Halloween is one of my favorite holidays and an ideal time for small business retailers to experience a spike in revenue. To grab your share of this seasonal increase in consumer spending within your local community, try these two timeless marketing strategies coupled with detailed examples. What’s more, find fun examples at the end of this post about how nontraditional service businesses can participate in Halloween festivities. #1 — Create a Halloween Marketing Slogan To capture increased shopper interest, it’s imperative that you have a specific, Halloween-related advertising slogan. Why are slogans important? Because they communicate the essence of what’s...

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In Person Events Marketing

27

Aug 2015

In Person Events Marketing

The secret to promoting successful in-person events is very straightforward: complete ninety-five percent of your event preparations before the big day. No matter what type of event you’re planning, an open house, client dinner, seminar, fundraiser, trunk show, etc., spend the brunt of your energy on preplanning. This way, on event day, you can focus on your guests, rather than being distracted with organizational issues. Today, let’s focus on day-of event implementation considerations. WHEN GUESTS ARRIVE How you acknowledge your guests when they first arrive is one of the most important components of your event plan. Remember, you’re making a...

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Why This One Skill Creates a Guaranteed Revenue Stream

30

Jul 2015

Why This One Skill Creates a Guaranteed Revenue Stream

Are you a consultant or service provider looking to create a guaranteed revenue stream? Then try this… Take just a moment and reflect back on the past few weeks of your life. Was there a moment when you just wanted to be heard? You weren’t necessarily looking for feedback or advice; rather, you just wanted to talk and have someone listen? If you have, and my gut tells me that you probably have, then let’s take a small leap and assume that many of your clients feel the same way. What’s more, this feeling of not being heard seems to...

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29

Jul 2015

Example of Financial Advisor Niche Markets

In this video (link above) I explain to financial advisors and other financial consultants how to niche a niche. I use individuals going through a divorce as an example. However, I take it beyond simply targeting people divorcing, to finding the niche within the divorce niche. Listen in…


Creating new marketing eBooks.

21

May 2015

New Small Biz Marketing eBooks Coming Soon …

Latest Marketing Happenings — New discounted copywriting offers. Limited time only. — Prepare your small business for winter. Check out these cold weather marketing ideas. — Read my latest small business marketing strategies blog post.   Just Published! Duplicate Yourself: Small Business Piggybacking & Partnership Marketing Strategies   Sign up for my FREE monthly marketing tip at the bottom and right of this page. Learn practical and affordable small business growth ideas. Also receive notice regarding new products and consulting offers. QUESTIONS? Contact Sharron for more information.  


Speak to Grow Your Business

20

May 2015

Speak to Grow Your Business

Public speaking is a highly effective way to generate new business for almost any type of small business. However, it’s not a time for a sales pitch. Instead, if you’re able to share your knowledge about your expertise in an organized fashion, with a confident and vibrant tone, you’ll indirectly sell yourself as well as your products and services. As an aside, “Speak to grow your business” is one of my all-time favorite mantras, because of the immediate positive impact public speaking has on revenue growth! When to Pitch Summer and early fall are a great time to pitch your...

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How to Compete with Large Companies

20

May 2015

How to Compete with Large Companies

Do you own or manage a small retail business? What would you do if a large corporation came to town and started offering most of what you sell? The large business probably has deeper pockets, enabling them to offer lower prices and a larger product selection. How do you compete with large companies? Here are 4 simple and affordable marketing ideas to help sustain your small business when Goliath sets up shop in your neighborhood. #1 – Piggyback onto a Powerful & Local Communication Network One of the most affordable ways to advertise your small business is to piggyback onto...

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