About Sharron Senter
Marketing director and communications pro Sharron Senter serves the financial services industry with wide-ranging business experience, keen collaboration skills and emotional savvy.
Her background includes stints as a business journalist, public relations executive and marketing director for two startups – Sprint PCS and Omnipoint Communications (now T-Mobile).
Besides running her own marketing consultancy for more than 20 years, she founded and managed a technology company, Visiting Geeks, that had 10 full-time employees and received four Reader’s Choice Awards from “Wicked Local” before she sold it.
Sharron was an engaging and dynamic speaker at our Massachusetts Dietetic Association Fall Conference. Her marketing ideas were innovative and insightful, and people at all stages of their careers were able to take away concrete suggestions for improving their marketing approach. I would certainly recommend her to other professionals looking for easy marketing techniques that really work.
Kate Geagan – co-director, IT Nutrition
Financial Marketing Experience
As a consultant and outsourced marketing director for firms in the financial industry, Sharron’s responsibilities have included planning and implementing long-term content calendars for recruiting advisors; managing corporate blogs and writing posts for social media platforms; spearheading advisor recruitment campaigns; creating landing pages, press releases and many other types of marketing pieces; delivering presentations to company clients; generating qualified leads; negotiating advertising and media contracts; and discussing unique business development opportunities with new financial advisors. Typical engagements last a year or longer.
Besides her hands-on mastery of so many different facets of financial services marketing, Sharron possesses a strong work ethic; an ability to translate complex concepts into investor-friendly, motivating language; and the interpersonal skills to lead and manage teams. Her track-record results include not only increased revenue for her clients but also improved job satisfaction among professional members of the firm.
“I especially enjoy using my understanding of the emotional mindsets of Millennials, Gen Xers, Baby Boomers, women and high-net-worth individuals to help advisors connect with investors on a deeper level,” she says. “Growing up, I never learned anything about managing money from my parents, and that helped me appreciate how important it is for financial professionals to help everyday people plan for the future.”
Sharron earned a BA in economics from Framingham State College and an MBA from Assumption College.
Contact Sharron for a no-cost, no-obligation discussion of how she can handle your financial firm’s marketing or writing.