Meet Small Business Marketing Consultant, SHARRON SENTER
Based just north of Boston and working worldwide, Marketing Expert Sharron Senter works with small business owners who are committed to investing in their businesses, as well as with marketing and business development executives who need support from a marketing professional that is accountable, self-directed and sales-focused.
Sharron loves marketing. She’s been helping small business owners increase revenue for the past 20 years. She started her career as a business journalist for a small town newspaper. She loved the job despite its lack of financial reward.
She particularly enjoyed spending time interviewing small business owners to better understand their products and services unique benefits.
Sharron brings this deep exploration and inquisitiveness to each of her clients. She believes that … at the end of the day, successful small businesses answer their prospects most pressing question, “What’s in it for me?” Sharron insists that to answer this question effectively requires a thorough understanding of a business’ benefits, as well as its customers’ problems, needs and desires. Therefore, she begins all client projects with a comprehensive understanding of their customers.
The beauty of technology allows us to work with all kinds of marketing professionals, even those not in your own neighborhood, but working from a distance can present challenges in communication. Not so with Sharron. From the very first meeting, Sharron exuded confidence and clarity. She was well organized, prepared and followed up on every aspect of the project as promised. She brought valuable ideas to the table and her work was on point. I highly recommend Sharron for your marketing communications needs.
Mari Peterson, – Project Manager Leader, Compass Project Partners
What Most Marketing Consultants Don’t Want You to Know!
Most marketing consultants have never concerned themselves with cash flow. They’re great at spending your money and creating expensive, flashy concepts whereby your message gets lost amongst the flash, but have never put their own money down to create a return.
Sharron has built two businesses. Her marketing consulting business, Senter & Associates, and an on-site computer networking and security company, Visiting Geeks. She sold the latter after eight years of ownership. At the time of sale, Visiting Geeks was the second largest business of its kind north of Boston.
Sharron took Visiting Geeks from zero customers to 3,700+ in just under four years, and won the Reader’s Choice Awards for Best Computer Store 4 Years in a Row!
Sharron invested in Visiting Geeks to create a positive return. Her investment included providing start-up funds to launch the business, as well as managing the business. The return was twofold — continuous cash flow during ownership and a final payout upon sale.
Sharron is highly cash-flow-centric and fully understands the risks and rewards associated with building and operating a profitable small business.
What’s more, after managing a service-based business for eight years that included full-time employees, Sharron can strongly relate to business owners who have employees/contractors, and the associated challenges, responsibilities and financial obligations that come along with such a business model.
Sharron has wide-ranging expertise guiding small business owners through the maze of marketing, advertising, social media and public relations strategies and their effective implementation. She is a strategic thinker who helps companies grow their bottom-line and improve profit margins using the latest marketing technologies to cut costs, while generating a steady flow of sales leads.
Sharron has more than 20 years hands-on experience defining product marketing mixes, creating and implementing inbound and outbound marketing campaigns, as well as social media content development, public relations, SEO article writing, direct mail and branding.
Sharron’s proficiency is generating low-cost sales leads using persuasive and keyword-rich content to move prospects along the sales pipeline.
SENTER IN THE NEWS …
Sharron Joins Bill Gates, Oprah and Mary Kay Ash with her infamous Wall Street Journal hedcut. Similar to a portrait drawing, hedcuts were first invented in 1979 and are now an American icon. Sharron’s hedcut was featured on the front page of the Wall Street Journal in the July 25 story, “Fashion Emergency: How to Fix Downside of Low-Rise Pants.” She tells readers her intimate dealings with the challenges of being a low-rise user.
Sharron’s marketing advice has been featured in the San Diego Daily Transcript column, “Get Inside Your Client’s Head,” the Albany Times Union story, “Help Yourself, A Trend Toward Self-Service Leaves Consumers on Their Own,” and inside Inc. Magazine, “Finding the Right Keyword – Want your company’s ad to show up first on Google? Here’s how to do it.”
She’s also been quoted in Entrepreneur Magazine.
SHARRON FOUNDED SENTER & ASSOCIATES IN 2000
The boutique marketing communications consulting firm continues under its original endeavor — helping small businesses grow by executing affordable and sustainable online and offline marketing, advertising, social media and PR strategies.
MARKETING CONSULTANT’S RESUME
Prior to self-employment, Sharron worked in the high tech wireless industry as a senior regional marketing communications manager and marketing director for two startups — Sprint PCS and Omnipoint Communications (now t-Mobile). She was instrumental in the first wireless PCS launch in North America, spearheading the marketing efforts for the Sprint PCS Denver product launch.
She has hands-on experience building brand identity, developing and implementing advertising and marketing plans, creating partner marketing programs, writing and producing sales collateral, buying digital and print media, as well as generating qualified leads for five sales channels: b-to-b, retail, indirect, telesales and ecommerce.
Sharron has selected and managed advertising and public relations firms. She has been responsible for increasing revenue by creating and facilitating customer up-sell and retention programs. She’s an accomplished negotiator, having led multiple advertising and promotional contract negotiations, many valued over a million dollars. She has a track record of developing, leading and motivating successful marketing teams.
An expert at sales program development, Sharron is also astute at increasing brand awareness and expanding brand reach using traditional media vehicles: broadcast, print and digital, as well as using non-traditional guerilla marketing techniques.
Throughout her career, she has been hands-on with the development and execution of trade shows, seminars, direct mail campaigns, copywriting, sales promotions and advertising plans.
Sharron also worked on the agency side as a senior account executive for Carlson Communications, a marketing and public relations firm. She developed client marketing and public relations plans, generated press coverage for clients and secured speaking opportunities for client executives. She worked extensively on client print and direct mail campaigns, and coordinated all copywriting and art direction.
Sharron honed her versatile writing skills as a business journalist for The Haverhill Gazette.
First Marketing Gig
Sharron’s first marketing gig was working for the second largest Midas Muffler Franchisee, Wakefield Management Company, based in Lynnfield, Massachusetts. She was the first-ever marketing manager for the company; hired specifically to increase revenue for 12 New Hampshire repair shops. It was here when she made her first speech in front of more than 75 people at the steps of the New Hampshire State House, followed by her first professional television interview with WMUR Channel 9 News. She was only 23 at the time.
Sharron served as an adjunct faculty member at Daniel Webster College in Nashua, New Hampshire, where she taught Strategic Marketing credit courses. She also taught Management and Advertising Principles credit courses at Quinsigamond Community College in Worcester, Massachusetts.
Sharron has a BA in economics, a minor in speech and an MBA.
Sharron has published five small business marketing eBooks, 14 downloadable special marketing reports and hundreds of marketing articles in an effort to help small business owners grow their businesses.
Click eBook cover below for more information. You’ll be taken to the Amazon product information page.
Writer Continued …
Sharron is the author of the Raining Revenue™ Small Business Marketing Strategies eBook series, a collection of low-cost and practical marketing, advertising and publicity ideas that help small businesses grow.
She is also the creator and editor of Small Business Survival, a series of downloadable special marketing reports that illustrate affordable ways to grow a small business.
Her marketing advice has appeared in hundreds of ezines, newspapers and magazines, including: Digital-women, Business Know-how and Boston Women’s Business.
Sharron maintains an archive of helpful small business marketing blog posts on her website. As a copywriter, Sharron’s expertise includes writing sales copy that appeals to and attracts small and home-based business audiences, as well as copy that generates online and offline sales leads.
Her intimate knowledge of small businesses comes from her 15 years of publishing her free Small Business Survival ezine and fielding frequent communications from entrepreneurs.
Professional Marketing Speaker
Sharron is a frequent speaker at professional association conferences, as well as corporate sales meetings. She was a featured presenter at the Massachusetts Dietetic Association Annual Conference where she spoke to more than 150 dietitians and nutritionists about how to improve one’s public image to increase revenue.
Unstructured, fast-paced, results-oriented environments are the places in which Sharron thrives. She enjoys projects where she collaborates with experts from various disciplines. She has superior interpersonal and project management skills.
In her spare time, Sharron enjoys spending time with her two children, Abby and Max. Generally, the three can be found either on the ski slopes, basketball court, ball field or body surfing at Hampton Beach. She is also an avid runner.