Are you losing clients or not closing business at your usual rate? Perhaps the following is why… Times are changing, particularly in regard to your prospects’ environmental opinions. If you haven’t considered the environment recently, then you may be losing clients to a perceived lack of concern regarding the environment and its sustainability. The easiest way to explore if you’re losing clients to lack of environmental concern is to simply walk through your office and ask yourself the following question: Does what you see reflect your target audiences’ environmental values? More and more Americans are becoming concerned with their...
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Summer Reading for the Beach, Lakefront, Poolside & Beyond If I had to recommend only one book every small business owner should include on their summer reading list, it would be: Conversationally Speaking: Tested New Ways to Increase Your Personal and Social Effectiveness by Alan Garner. It’s definitely worth the time for anyone who needs to start or keep a conversation going, e.g., consultant, vendor/supplier, small business owner of any kind, parent, husband/wife, etc. Why? Because, beyond this being a helpful and easy to read business book, by optimizing your personal communication skills, your small business will likely grow faster. What’s more,...
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Whether it’s her birthday, anniversary or Mother’s Day, giving a small gift to your female advisory clients ultimately helps advisors deepen relationships. The most important part of the process is to let her know you’re thinking of her. Therefore, here are 10 ideas for financial advisors that won’t get you into regulatory hot water, and are easy to purchase and distribute. 10 Gift Ideas for Female Advisory Clients #1 – Virgin Olive Oil – Most affluent women understand that virgin olive oil is good for them and their family. #2 – Flavored Teas – Perhaps she doesn’t drink tea....
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What follows is a financial advisor marketing plan sample targeting the small business owner niche. My example reflects the categories to define for any financial advisory niche. I’ve made this plan concise, since you’re likely short on time. In fact, you only need a one-to-two page marketing plan per niche. Anything more and it becomes impractical to implement for most advisory firms. Let’s get started. I cover picking a niche within a niche and then provide details for: value proposition, core message points, tone of voice, marketing and advertising channel selection, lead capture, client retention and client referrals. Niche Target...
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To make more impact with your next financial blog, editorial, newsletter or social post, include some of these powerful word combinations. I’ve compiled this list from the past two weeks of my financial-related reading. I start with my favorites. Top 15 Favorite Word Combos Delusional Forecast Messy Numbers Napkin Math Investor Whiplash Smart Money Revenue Intelligence Tempered Confidence Inevitable Reversals Baked In Moral Compass Hemorrhaging Customers Dead Money Bears Will Brag Sip, Don’t Swig Flood of Money Here are 62 more word combinations in no particular order: Dazzling Retirement Numbers Prune Unprofitable Customers Primary Pillars RELATED: 12-Month Calendar...
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Whether you’re providing financial advice to a married couple, executive, small business owner or a large entity, financial advisory prospects ultimately want the answer to one question. It’s this… How will the relationship work? Surprisingly, most advisory websites don’t answer this question. To fix this problem, expand your copy by answering the following questions: How will you… – Charge Me (Excellent example here.) – Invest My Money – Store My Money – Help Me Define My Risk Tolerance – Understand What to Expect, i.e., Returns vs. Volatility – Reply to My Questions Responsively – Safeguard My Money in Choppy Markets...
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It’s time to start your small business planning for another 12 months. To help you, I’ve compiled seven business development and marketing planning resources. But first, I can’t stress enough the importance of this initial planning step: Before you undertake any new marketing initiatives in the coming year, I encourage you to review your business’ results from the past year. The key is to determine what activities from this year you’ll repeat in the coming year. Frankly, I recommend that you repeat at least 50 percent of your past marketing activities. Why? Because, more than likely, most of your prospects...
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