Are you a financial advisor or financial marketing professional seeking to make your website content more memorable, ultimately attracting affluent investors?
It’s likely you’re already producing great content.
But, is it memorable?
Many of us are so focused on producing original content, we often forget that none of this means anything if our content isn’t memorable, i.e., actionable.
Key Point:
If you remember anything from this post, remember this: add “memorable” to your content production checklist.
Test Your Content’s Recall by Asking This One Question:
If a wealthy wife reads your blog post, can she easily explain your concepts to her partner over dinner two hours later?
It’s likely not.
According to the Learning Pyramid research, website visitors only retain approximately 10% of what they read.
Try These 2 Tactics to Create More Memorable Content:
#1 – Determine ahead of time what 10% of your content you want readers to recollect.
In reality, it’s easy to make your content more memorable by spending just a few minutes planning ahead. Are you discussing this 10% during your content marketing planning meetings? Are you even thinking about the word “memorable” as you write?
Make the 10% Content Easy to Remember
The 10% could be as simple as a visual, overview paragraph or summary bullets at the start of your post. No matter your approach, it should encapsulate your communication’s key message.
Read: Financial Advisor 12-Month Calendar of Blog & Social Media Content Ideas (Special Report)
#2 – Boost content recall by using alliteration, i.e., sound repetition.
Alliteration is a writing tool that makes content more memorable, smooth and sometimes fun.
Specifically, alliteration is when you combine two or more words together starting with the same letter, e.g., big business benefits, or two words whose first letters sound the same, e.g., phenomenal fish.
For future financial executive communications, financial blog posts, etc., use the following word combinations, strengthening your message’s recall via rhythm.
(They’re in alphabetical order so you can quickly find the sound you need.)
Available Advisor
Accurate Advice
Ample Allocation
Authentic Advisor
Autonomous Advice
Bad Budget
Bank Balance
Bargain Basement Bonds
Believable Bottom-line
Better Business Brokers
Big Business Benefits
Bounce Back
Building Bridges
Capital Composition
Captivating Cash
Careful Consideration
Careless Credit
Cascading Consequences
Catapult Careers
Catastrophic Costs
Catatonic Conditions
Challenging Changing Conditions
Chasing Commissions
Clear Calculations
Client-Centric Culture
Common Challenges
Create Change
Critical Capacity Constraints
Complete Confidence
Complicated Choices
Compromising Conditions
Confident Consumer
Read: Attract More Female Investors Age 50+ (Special Report)
Confronting Challenge
Conscious Choices
Consistent Clients
Constant Complainer
Consumer Confusion
Contingent Choices
Copious Commodities
Core Competency
Course Correcting
Cruel Characteristics
Crippling Career Changes
Crucial Client Communications
Crumbling Courage
Cultivating Compassionate Communities
Currency Collapse
Customer Centric Content
Daily Deals
Dangerous Debt
Daring Demands
Deserving Daydreamer
Deep Dive
Deficient Due Diligence
Daunting Delicate Discussion
Desirable Deductions
Devastating Deadly Diagnosis
Read: Increase Qualified Investor Leads Using an FAQ Page (Special Report)
Difficult Dips
Difficult Diplomatic Dilemma
Double Digit Declines
Dodging Death
Dominant Dynasty
Dramatic Distribution Differences
Economic Elation
Effective Enterprise Ecosystems
Elevator Encounters
Erratic Economist
Eminent Entity
Empty Expectations
Engineered Effect
Equal Equity
Exhaustive Execution
Exhilarating Events
Expand Exponentially
Extravagant Executive
Exuberant Expenses
Famous Family
Fast Foreclosure
Faulty Fractions
Fiduciary Flaws
Financial Feat
Financial Footprint
Financially Free
Foolish Forecast
Fragile Finances
Friendly Family
Frighteningly Fast
Fully Forthcoming
Fun Funds
Garish Gold
Graciously Gentle
Great Gadgets
Growing Gradually
Hard Holdings
Hardy Habits
Hazardous Hedging
Healthy Hobbies
Hit Hardest
Hyped Happiness
Inconsistent Income
Ideal Investment
Impartial Inflation
Intentionally Instilled
Infinite Investing Idealisms
Joyful Journaling Journey
Jobs Jackpot
Joint Jinx
Just Judgement
Leveraging Lasting Leadership
Light Load
Lingering Lows
Live Large
Loan Lock
Lucky Lifestyle
Luxury Living
Magnificent Moment
Market Mercy
Massive Mistake
Meager Margins
Memorable Merchandise
Meaningful Moments
Million Motives
Money Myth
Multiple Manufacturing Methods
Nagging Negative Numbers
Nice Notary
Nominal Noise
Numerous Negotiations
Objectionable Outcomes
Observant Observation
Occasional Objectivity
Obsolete Operations
Obscure Occurrences
Outstanding Opportunistic Opportunity
Okay Offer
Open Office
Oceanfront Oasis
Parallel Puzzles
Partial Payoff
Passionate People
Patient Parent
Perceived Prices
Periodic Payments
Persuading Pitch
Petty Perspective
Philosophical Problems
Pinched Profits
Poor Performance
Precarious Position
Preconceived Perceptions
Predictable Pattern
Predominately Preposterous Pricing
Pressing Problem
Prestigious Promotion
Pricing Power
Principled Preparation
Procedural Precedent
Producing Profitable Products
Product Positioning
Provoking Penny Pincher
Purely Profitable Private Practice
Prickly Prospects
Principled Person
Prohibited Profits
Purposeful Principles
Qualified Quarterback
Quick Quarter
Queasy Qualities
Qualitative Questions
Radical Returns
Rapid Reduction
Rarely Reliable Results
Realistic Recovery
Real Relationships
Reliable Receivables
Reflective Response
Radically Rethinking Rates
Rich Relatives
Rigid Rules
Restricted Resources
Ruthless Restrictions
Seismic Shifts
Sick Secrets
Simply Surviving
Soaring Sales
Sparking Suspicions
Shaky Stakes, Shares and Stocks
Standing Still
Strategic Shifts
Steep Stocks
Stockpiling Savings
Stormy Situation (see eBook: Weather Marketing Ideas)
Strong Signal
Successful Scheme
Suddenly Struck
Several Sustainable Solutions
Subsidized Stakes
Systematized Structure
Tailored Training
Tantalizing Timing
Tech Talent
Technology Trap
Terrific Trends
Timely Talk
Trusted Trader
Trying Taxes
Unallocated Units
Unintended Upshot
Unlimited Uses
Ultimately Unattainable
Unfortunate Underwriting
Vain Venture
Variable Velocity
Vexing Valuation
Vivid Voice
Virtuous Vices
Visible Value
Weak Week
Wide Window
Wild Wages
Wise Wealth
Wholesome Wisdom
Wonderful Willpower
Worldly Wits
Worrisome Widow
Candidly, X-word combinations are tricky.
XYZ X-Ray
Xanthic (yellowish) Xebec (small ship)
Xmas Xenium (a present)
Year-end Yearnings
Yellow Yacht
Youngest Yea-sayer
Yucky Yields
Zany Zoomies
Zigzag Zoning
Zealot Zodiac
Zany Zillionaire
In Summary
Competition for wealthy investors is fierce among independent financial advisors and financial advisory firms.
Therefore, it’s imperative every piece of marketing content you produce be memorable, i.e., if your reader can’t recollect what you wrote, why bother?
Before You Go
Keep in touch while gaining fresh ideas to attract affluent investors and increase client loyalty, subscribe to my blog. Also, be sure to explore my freelance financial writing services.
To consistently produce actionable content, e.g., a prospect contacts you, add “memorable” to your content production checklist.
Independently Yours,
Sharron