Are you a financial advisor or financial marketing professional seeking to make your website content more memorable, ultimately attracting affluent investors?
It’s likely you’re already producing great content.
But, is it memorable?
Many of us are so focused on producing original content, we often forget that none of this means anything if our content isn’t memorable, i.e., actionable.
If you remember anything from this post, remember this: add “memorable” to your content production checklist.
Test Your Content’s Recall by Asking This One Question:
If a wealthy wife reads your blog post, can she easily explain your concepts to her partner over dinner two hours later?
It’s likely not.
According to the Learning Pyramid research, website visitors only retain approximately 10% of what they read.
Try These 2 Tactics to Create More Memorable Content:
#1 – Determine ahead of time what 10% of your content you want readers to recollect.
In reality, it’s easy to make your content more memorable by spending just a few minutes planning ahead. Are you discussing this 10% during your content marketing planning meetings? Are you even thinking about the word “memorable” as you write?
Make the 10% Content Easy to Remember
The 10% could be as simple as a visual, overview paragraph or summary bullets at the start of your post. No matter your approach, it should encapsulate your communication’s key message.
Read: Financial Advisor 12-Month Calendar of Blog & Social Media Content Ideas (Special Report)
#2 – Boost content recall by using alliteration, i.e., sound repetition.
Alliteration is a writing tool that makes content more memorable, smooth and sometimes fun.
Specifically, alliteration is when you combine two or more words together starting with the same letter, e.g., big business benefits, or two words whose first letters sound the same, e.g., phenomenal fish.
For future financial executive communications, financial blog posts, etc., use the following word combinations, strengthening your message’s recall via rhythm.
(They’re in alphabetical order so you can quickly find the sound you need.)
Bargain Basement Bonds
Better Business Brokers
Big Business Benefits
Challenging Changing Conditions
Critical Capacity Constraints
Read: Attract More Female Investors Age 50+ (Special Report)
Crippling Career Changes
Crucial Client Communications
Cultivating Compassionate Communities
Customer Centric Content
Deficient Due Diligence
Daunting Delicate Discussion
Devastating Deadly Diagnosis
Read: Increase Qualified Investor Leads Using an FAQ Page (Special Report)
Difficult Diplomatic Dilemma
Double Digit Declines
Dramatic Distribution Differences
Effective Enterprise Ecosystems
Infinite Investing Idealisms
Joyful Journaling Journey
Leveraging Lasting Leadership
Multiple Manufacturing Methods
Nagging Negative Numbers
Outstanding Opportunistic Opportunity
Predominately Preposterous Pricing
Producing Profitable Products
Provoking Penny Pincher
Purely Profitable Private Practice
Rarely Reliable Results
Radically Rethinking Rates
Shaky Stakes, Shares and Stocks
Stormy Situation (see eBook: Weather Marketing Ideas)
Several Sustainable Solutions
Candidly, X-word combinations are tricky.
Xanthic (yellowish) Xebec (small ship)
Xmas Xenium (a present)
Competition for wealthy investors is fierce among independent financial advisors and financial advisory firms.
Therefore, it’s imperative every piece of marketing content you produce be memorable, i.e., if your reader can’t recollect what you wrote, why bother?
Before You Go
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To consistently produce actionable content, e.g., a prospect contacts you, add “memorable” to your content production checklist.