Small Business Marketing Tips
eBooks by Sharron Senter
Available at Amazon

Duplicate Yourself

Duplicate Yourself: Small Business Piggybacking & Partnership Marketing Strategies

Only $4.49 | Available at Amazon

Includes:

  • 20 piggybacking strategies that increase revenue, including piggybacking onto the weather, school systems, nonprofit roadside reader boards and many more.
  • 18 examples of piggybacking or partnering strategies put into play.
  • Talking points and parameters before approaching another business.
  • The ideal makeup of another business’ customer base.
  • Why reputation, perception and diversification matter immensely when selecting your future partnering relationships.
  • Detailed sample email pitch included.
Duplicate Yourself - Small Business Piggybacking and Partnering Strategies

Email Marketing

Email Marketing, Subject Lines that Sell

Only $2.99 | Available at Amazon

Includes:

  • 200+ email subject lines.
  • Extended lists of subject lines for Christmas, Valentine’s Day and Halloween.
  • A long list of year-round subject lines that inspire email readers to click and buy — no matter what time of year!
  • Simply copy and paste these subject lines into your next email campaign. What’s more, they’ll work great as blog titles, email subheads and on your website.
Email Marketing Subject Lines that Sell

WEATHER MARKETING IDEAS

Small Business Marketing & Operational Strategies to Combat Severe Weather: Revenue Retaining Maneuvers for Brick and Mortar Retailers & On-Site Service Businesses

Only $3.99 | Available at Amazon

Includes:

  • Strategies that reduce appointment cancellations spurred by bad weather.
  • Numerous seasonal and weather related promotional sound bites for a variety of professions and industries.
  • Sample promotional headlines related to the weather, appealing to hunkered-down customers hiding indoors from the cold or intense heat.
  • Visual brick and mortar storefront strategies that scream, “I’m Open!” and tie to the climate outside your front door.
  • Effortless operational strategies to utilize before severe weather strikes. Prepare now. Don’t wait for the next blizzard, heatwave or deep freeze.
  • Why extreme weather can easily land your small business boatloads of FREE publicity. Find a handful of media hooks and story ideas inside.
  • Helpful checklists included.
WEATHER MARKETING IDEAS

SELF-EMPLOYED WANTED: Inspirational, Witty & Thought Provoking Expressions for Lifestyle Entrepreneurs, Free Agents and Independent Professionals

Only $2.99 | Available at Amazon

Includes:

  • Inspirational quotes for small business owners and motivating words that help you feel understood.
  • Expressions and quotes that align with your desire to be independent.
  • Thoughts that acknowledge the unique challenges you face as a self-employed small business owner.
  • Most quotes are lighthearted. Some include undertones of helpful marketing wisdom; others include a hint of sarcasm, poking fun at corporate life, i.e., commuting, cubicles, human capital and thought leadership.
Inspirational Quotes & Sayings for Small Business Owners

CLIENT FOREPLAY™ for Hairstylists & Other Wellness Providers
5 Conversations that Retain Clients for Life & Pour Money into Your Pocket

Only $2.99 | Available at Amazon

Includes:

  • The precise wording to get at exactly where your client is emotionally, enabling you to capture details that ultimately lead to upselling additional services, products or both.
  • How to empower your clients with information that helps them look good in front of their friends, family and associates, drawing them back to you while also sending you more clients! We’re drawn to people who make us look and feel good in front of others.
  • The art of listening, and how this one technique keeps clients coming back to you over and over again.
  • Four subject matters to align your conversations and show clients you’re truly listening.
  • Conversation approaches to help you fire undesirable clients, creating space for more enjoyable and profitable clientele. Includes two detailed conversation examples demonstrating how to fire undesirable clients.
  • Those little things in your client approach that could be sabotaging additional income.
  • Working examples of several conversations.
Hairstylist Marketing Ideas

FAREWELL SCISSORS: Insights & Strategies that Help Hair Salons Sell Quickly

Only $2.99 | Available at Amazon

Includes:

  • 15-point checklist designed to help you in preparing to sell your labor of love. Learn how to:
  • Identify key marketing statistics and business attributes to highlight in your salon-for-sale marketing copy, enabling you to attract more qualified buyers.
  • Increase your sale price by creating and communicating intrinsic value.
  • Quantify your salon’s brand value.
  • Navigate buyers’ fears and emotions.
  • Isolate characteristics that express intrinsic value.
  • Prequalify a staff member before approaching them to buy your salon.
  • Give meaning to the cash you pocket.
  • Provide a reason for selling, including which reasons to use that’ll help buyers feel confident about purchasing your salon.
How to Sell a Hair Salon

BOOK MORE HAIRCUTS

33 Simple & Affordable Hair Salon Marketing Ideas & Strategies

Only $2.99 | Available at Amazon

Repeatedly Ranked in the Top 100 Advertising Category
Recently Ranked #72 in Kindle Short Reads: Business & Money

Includes:

  • Whether your clients aspire to walk the runway, or prefer a quiet corner and good conversation, learn how to affordably grow your clientele and cut more hair.
  • 33 marketing strategies to include in your hair salon business and marketing plans.
  • 12 small business marketing standards to help you secure more heads for life!
  • Learn how to create momentum that’ll help you grow your clientele and keep clients coming back.
Book More Haircuts: 33 Simple & Affordable Hair Salon Marketing Ideas & Strategies

Salon & Spa Marketing Strategies: 16 Ways to Involve Your Staff & Ignite Profits

Only $2.99 | Available at Amazon

Includes:

  • 16 simple and powerful strategies on how to include your staff in your spa marketing plan.
  • Ideas to extend your salon and spa marketing reach and frequency at no additional cost by getting your staff involved today!
  • Let’s face it: It’s difficult for you to work on your business while it’s constantly pulling at you to work in it. You’re busy filling in shifts, answering the phones when your receptionist is sick, etc. However, by proactively involving your staff, someone will be marketing your business at all times.
Salon and Spa Marketing Strategies