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Feb 2021
7 Creative Ideas for Recruiting Financial Advisors
Financial advisors are in demand. Growth-minded advisory firms, therefore, need to go beyond traditional job boards and get more creative with their recruiting strategies when looking to hire another advisor. According to a Cerulli Associates report, over the next 10 years Cerulli estimates more than 111,500 advisors will retire, representing more than one-third of the workforce and assets. One way to address this outpouring is to make retaining and recruiting financial advisors a firm-wide effort, encompassing every team member — from receptionist to managing partner. Build the process into your culture, i.e., when your admin is at a holiday gathering...
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Jan 2021How Gen Z Influences Gen X Investor and Advisor Relationships
Clearly, most individuals from Generation Z have few assets, given their young age. Yet many financial advisors don’t realize the strong influence Gen Z children have on their Generation X parents, investors who have assets and need your financial advice. In this post, I provide background regarding Gen Z’s influence on Gen Xers and highlight how you can insert yourself into a discussion between the two, ultimately cementing relationships with your Gen X clients by boosting trust with their Gen Z children. Gen Z’s Influence Over Gen X Investors In a recent McKinsey Podcast discussing Gen Z and millennial...
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Dec 20209 Ways to Create Feelings of Belonging for Advisory Clients
Last week, my financial advisor made a simple gesture, creating feelings of belonging within me. He sent me a box of chocolates. Really, Sharron? That’s not original. True. Yet, upon opening the box, I immediately felt a part of something. With one simple gesture, my advisor let me know I was a member of his community. Furthermore, he shaped a situation that spurred a thank you outreach from me. Ultimately, he created an environment I felt welcome in while building a client touchpoint for himself. Given this simple, yet fulfilling client experience, I pondered what else advisors could do to...
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Nov 202010 Gift Ideas for Female Advisory Clients
Whether it’s her birthday, anniversary or Mother’s Day, giving a small gift to your female advisory clients ultimately helps advisors deepen relationships. The most important part of the process is to let her know you’re thinking of her. Therefore, here are 10 ideas for financial advisors that won’t get you into regulatory hot water, and are easy to purchase and distribute. 10 Gift Ideas for Female Advisory Clients #1 – Virgin Olive Oil – Most affluent women understand that virgin olive oil is good for them and their family. #2 – Flavored Teas – Perhaps she doesn’t drink tea....
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Sep 2020Helpful Reading for When a Friend Has Cancer (PART 3)
The Definitive List of Dos & Don’ts When a Friend Has Cancer Part Three (Helpful Reading) This post is the third in a three-part series. Find links to parts one and two at the end. Overview The following books and resources have been helpful to me during my husband’s and my cancer journeys. They filled me with thought-provoking concepts; many were healing. What’s more, given that I’m a small business marketing advocate, I also recommend a handful of books specifically for small business owners. *As an Amazon Associate I earn from qualifying purchases. Some links below lead to Amazon...
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Sep 2020Dos When a Friend Has Cancer (PART 2)
The Definitive List of Dos & Don’ts When a Friend Has Cancer Part Two (The Dos) This post is the second in a three-part series. Find links to parts one and three at the end. Overview In November 2017, the Love of My Life was diagnosed with pancreatic cancer. And, because the universe didn’t think that was enough for us to juggle, a year later I was diagnosed with endometrial cancer. Therefore, I write this post from a standpoint of both cancer patient and caregiver. There are plenty of ways to help your friend with cancer. Here is...
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Sep 2020The Definitive List of Dos & Don’ts When a Friend Has Cancer (PART 1)
I dedicate this post to cancer patients and survivors as well as to life’s advisors, including financial advisors, mental health counselors, medical specialists, and the many more who strive to help others live their best life. Please share this post with clients and friends. This is a three-part series. Find links to parts two and three at the end of this post. For Easy Reading, Download the Complete 3-Part Dos & Don’ts Cancer Series in PDF Format Imagine this… For the last two weeks you’ve felt a persistent pain in your upper abdomen. Finally, you call your...
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