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May 2018
Creative Summer Marketing Ideas for Small Businesses
Ah, summertime. That wonderfully warm time of year when many small businesses earn 40 percent or more of their profits for the year due to the onset of tourism. However, for the rest of us, the dog days of summer may be our slowest sales cycle. If June, July and August leave you with empty pockets, first take a look at how you’re packaging your business in order to increase revenue. Ask yourself, is there a better way to position your services and products as a great summer offer? Attract More Customers This Summer Try these 5 marketing strategies coupled...
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Apr 2018How To Know When To Give Up On A Goal Or Project
Some of us spend so much time trying to accomplish our goals, we overlook contemplating when to give up on them. Frankly, there are goals you’ve set for yourself that may no longer be beneficial. To help you determine when to give up on a goal, I’ll focus on the emotional side of your decision making. Specifically, I recommend contemplating the questions and statements below. Upon reflection, you may come to understand that it’s time to give up on your goal. Interestingly, as a professional business coach, I spend roughly the same amount of time helping clients accomplish goals as I do...
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Mar 2018Why Every Small Business Owner Needs This Book
Every Small Business Owner Needs This Book As part of my quest to find business and marketing books that truly help small business owners, I came across a great one written by media and presentation trainer Brad Phillips. It’s called: The Media Training Bible: 101 Things You Absolutely, Positively Need to Know Before Your Next Interview. As a small business owner, you are the spokesperson for your business. Therefore, it’s vital to equip yourself with basic knowledge regarding how to handle the media, including preparing for and managing a media crisis (such as an angry customer). For Example: Suppose you own...
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Feb 2018When Business Suddenly Slows Down Always Look Here For Answers
When business suddenly slows down, check these two key operational functions to ensure customers can reach you. #1 — Broken Voicemail For whatever reason, sometimes voicemail systems fail without your knowledge. Therefore, create a reminder to check your voicemail no less than once a month. Literally, call your business phone number and leave a message. Then check your voicemail to make sure the message arrived. Here are some broken items that you may catch during the process: Outdated greeting from your last vacation. Guilty! 🙂 New staff member missing from the phone directory. Phone is connected to a fax line....
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Jan 20183 Financial Advisor Blog Content Ideas
What follows are three financial advisor blog content ideas and approaches advisors and other financial consultants can use to quickly generate content your target audience is actually interested in. To build trust within your digital community, focus on writing highly personalized and hyper-targeted content. Financial Advisor Blog Content Ideas #1 — Involve Clients As an advisor, managing financial matters comes naturally to you. However, this is not generally the case for your clients. There are questions on their minds that are nagging at them. The key is to ask them about information they’d like to know more about. Furthermore, only...
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Dec 20177 Resources: Small Business Planning for the New Year
It’s time to start your small business planning for another 12 months. To help you, I’ve compiled seven business development and marketing planning resources. But first, I can’t stress enough the importance of this initial planning step: Before you undertake any new marketing initiatives in the coming year, I encourage you to review your business’ results from the past year. The key is to determine what activities from this year you’ll repeat in the coming year. Frankly, I recommend that you repeat at least 50 percent of your past marketing activities. Why? Because, more than likely, most of your prospects...
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Nov 2017In Person Events Marketing
The secret to experiencing successful in-person events is this: complete 95 percent of event preparations before the big day. No matter what type of event you’re planning — an open house, client dinner, seminar, fundraiser, new store opening, etc. — target your energy on pre-planning. This approach enables you to focus on guests come event day, rather than being distracted with organizational issues. Today, let’s focus on the day-of-event implementation considerations. When Guests Arrive How you acknowledge guests when they first arrive is one of the most important components of an event plan. Remember, you’re making a first impression. Even if...
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