Small Biz Survival Blog


How to Create Unique Customer Experiences That Increase Repeat Business

30

Sep 2017

How to Create Unique Customer Experiences That Increase Repeat Business

To create unique customer experiences, capture the essence and protocols from this recent interaction I had. Then blend them into your marketing and business operations approach. About this time each year, I send an email to my favorite southern Maine inn to reserve a room for my son and me. We ski at Shawnee Peak almost every winter break and the inn is just a few minutes away. We both love the comfy rooms and amenities, including the casual pub located in their basement. The email exchange went smoothly and I said I’d call with my credit card information the...

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Increase Local Website Traffic & Search Engine Rankings

28

Aug 2017

Increase Local Website Traffic & Search Engine Rankings

Follow these 7 steps to increase your local website traffic and search engine rankings… To grow your local website traffic and search engine rankings naturally, concentrate your marketing efforts on improving your website’s search engine optimization (SEO). What follows are key initiatives to help you attract more local business, e.g., increased foot traffic for a neighborhood hair salon, pizza shop, farm stand, etc., or increased emails and phone calls from prospective clients living or working near your office. Step 1 Claim, complete (and update regularly) your Google My Business account. Important: When entering your information within your Google My Business...

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How Financial Advisors Can Make Emotional Connections With Wealthy People

31

Jul 2017

How Financial Advisors Can Make Emotional Connections With Wealthy People

5 Content Examples That Help Financial Professionals Deepen Emotional Connections With Clients Many financial advisors and other wealth professionals believe they need to write exclusively about money matters in order to exhibit financial expertise, build trust and attract wealthy clients. I disagree. In fact, if money-related content conversations are the only ones you’re having with prospects, you’re missing out on topics that tug at your prospects’ personal aspirations beyond financial well-being. Certainly, writing about financial issues makes sense given your expertise. However, restricting your marketing content solely to financial subject matters builds an intangible wall between you and your prospects....

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Take the Hidden Path for a Flexible Career

29

Jun 2017

Take the Hidden Path for a Flexible Career

Take the Hidden Path for a Flexible Career The following is a life lesson most older professionals rarely talk about, since many fall victim. This article is the first in a series of candid life lessons I’ll be revealing. My goal is to help others early in their careers to achieve greater personal and professional success, by sharing with you information I’ve acquired simply by being older than you and by watching others collapse under life’s circumstances. I’ll speak frankly in these life lessons, since I rarely care what others think of me. And that is a mindset that has...

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21 Good Excuses to Get Off the Phone with a Friend or Client

31

May 2017

21 Good Excuses to Get Off the Phone with a Friend or Client

Legitimate Excuses to Get off the Phone When Working from Home Whether you’re looking to end a phone call with a friend, family member, boss or client, you’ll find my 21 excuses especially helpful. Quick Story About My Excuses For the past 17 years, I’ve been working from home as a marketing communications consultant. As you can imagine, there have been numerous awkward moments that demanded I get off the phone. Most of these situations were caused by my children or an elderly dog who needed to empty his bladder — pronto. Therefore, I’ve become quite savvy at drumming up...

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7 Key Marketing Steps When Opening a Hair Salon

26

Mar 2017

7 Key Marketing Steps When Opening a Hair Salon

Marketing Checklist for Opening a Hair Salon So you’ve decided to open your own hair salon or spa. I’m happy for you! It’s a big undertaking that’ll ultimately bring you many rewards. What follows are the top seven marketing strategies to implement as soon as possible in order to generate clientele and create immediate cash flow. These strategies are in no particular order, since they’re all essential. Note that I’ve included a special consultation offer specific to hairstylists and salon owners at the end of my post. Without any further delay, here are my best marketing ideas on how to...

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How to Retain Customers During Times of Change

22

Feb 2017

How to Retain Customers During Times of Change

No matter what industry you work in: banking, insurance, restaurant, fitness, retail, health care and so on, when your customers experience a change associated with your small business, you run the risk of losing these customers. Therefore, let’s talk about how to retain customers during a period of change. To be clear, examples of change include: Retirement, death, leave-of-absence Sale of business Price increase Product update or removal New employee, business partner, etc. Rebranding or business name change RELATED: If you’re pondering a price increase, be sure to check out my special report: How to increase prices without losing customers....

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