Small Biz Survival Blog


Summer Reading: One Book Every Small Business Owner Should Read

31

May 2019

Summer Reading: One Book Every Small Business Owner Should Read

Summer Reading for the Beach, Lakefront, Poolside & Beyond If I had to recommend only one book every small business owner should include on their summer reading list, it would be: Conversationally Speaking: Tested New Ways to Increase Your Personal and Social Effectiveness by Alan Garner. It’s definitely worth the time for anyone who needs to start or keep a conversation going, e.g., consultant, vendor/supplier, small business owner of any kind, parent, husband/wife, etc. Why? Because, beyond this being a helpful and easy to read business book, by optimizing your personal communication skills, your small business will likely grow faster. What’s more,...

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Financial Advisor Marketing Plan Sample Targeting Small Business Owners

30

Mar 2019

Financial Advisor Marketing Plan Sample Targeting Small Business Owners

What follows is a financial advisor marketing plan sample targeting the small business owner niche. My example reflects the categories to define for any financial advisory niche. I’ve made this plan concise, since you’re likely short on time. In fact, you only need a one-to-two page marketing plan per niche. Anything more and it becomes impractical to implement for most advisory firms. Let’s get started. I cover picking a niche within a niche and then provide details for: value proposition, core message points, tone of voice, marketing and advertising channel selection, lead capture, client retention and client referrals. Niche Target...

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Powerful Word Combinations for the Financial Advice Industry

28

Feb 2019

Powerful Word Combinations for the Financial Advice Industry

To make more impact with your next financial blog, editorial, newsletter or social post, include some of these powerful word combinations. I’ve compiled this list from the past two weeks of my financial-related reading. I start with my favorites. Top 15 Favorite Word Combos   Delusional Forecast Messy Numbers Napkin Math Investor Whiplash Smart Money Revenue Intelligence Tempered Confidence Inevitable Reversals Baked In Moral Compass Hemorrhaging Customers Dead Money Bears Will Brag Sip, Don’t Swig Flood of Money   Here are 62 more word combinations in no particular order:   Dazzling Retirement Numbers Prune Unprofitable Customers Primary Pillars RELATED: 12-Month Calendar...

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7 Resources: Small Business Planning for the New Year

22

Dec 2018

7 Resources: Small Business Planning for the New Year

It’s time to start your small business planning for another 12 months. To help you, I’ve compiled seven business development and marketing planning resources. But first, I can’t stress enough the importance of this initial planning step: Before you undertake any new marketing initiatives in the coming year, I encourage you to review your business’ results from the past year. The key is to determine what activities from this year you’ll repeat in the coming year. Frankly, I recommend that you repeat at least 50 percent of your past marketing activities. Why? Because, more than likely, most of your prospects...

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How Young Male Financial Advisors Can Build Credibility with Older Female Clients

30

Sep 2018

How Young Male Financial Advisors Can Build Credibility with Older Female Clients

For young male financial advisors, a youthful appearance isn’t always an asset. Over the years, I’ve been to many financial services conferences. Most were hosted by an advisor’s broker-dealer, RIA or sponsor. Generally, I’d see two attendee demographics: old advisors and young advisors. Sure, there were others, but I didn’t notice them as much. When I’d see an older advisor, I’d think: I can’t hire him/her, they’re retiring before me. Then, I’d see a younger advisor and think: No way, I can’t hire a kid. Are you a kid? Of course not. But, understand what Gen X and other older...

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How to Compete with Large Companies

31

Aug 2018

How to Compete with Large Companies

Do you own or manage a small retail business? What would you do if a large corporation came to town and started offering most of what you sell? The large business probably has deeper pockets, enabling them to offer lower prices and a larger product selection. How do you compete with large companies? Here are 4 simple and affordable marketing ideas to help sustain your small business when Goliath sets up shop in your neighborhood. #1 – Piggyback onto a Powerful & Local Communication Network One of the most affordable ways to advertise your small business is to piggyback onto...

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How to Motivate Staff in a Hair Salon Including Hairstylists & Makeup Artists

19

Jun 2018

How to Motivate Staff in a Hair Salon Including Hairstylists & Makeup Artists

How to Motivate Staff in a Hair Salon One of the most common questions I receive from salon owners is: How do I motivate my hair salon staff? Frankly, there is no one answer. Yet, there is one key approach that’ll help motivate your staff of hairstylists, makeup artists and others. It’s this… Find your staff doing things right. In fact, I recommend setting up reminders to find each of your staff members doing things that positively impact salon growth. These conversations will not take additional time, since you’ll simply be replacing some of your stylists’ conversations with more (organized) positive feedback. Soundbite...

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