02
Mar 2016
How to Revive an Old Relationship with Clients & Colleagues
It’s been a long time, has it? Trying to figure out how to revive an old relationship? Here are some dos and don’ts to consider before making your initial contact. Recently, I received a message from an old acquaintance. She reached out to tell me about her new service. I ignored it. Now, hold on… Please don’t misunderstand. I enjoy hearing from someone with whom I’ve lost touch with; however, not when it’s explicit that the person clearly just wants something from me. Instead, I seek relationships founded on mutual give-and-take, consistency and trust. Frankly, I don’t think I’m alone....
Read More
06
Feb 2016Postcard Marketing Tips, Ideas & Strategies
Postcard Marketing Tips & Ideas I’m Sharron Senter, and in 2003 I used postcard marketing to launch and grow a computer networking and security business. When I sold it eight years later, it had grown to be the second largest business of its kind north of Boston. I credit postcards as the key advertising vehicle I used to generate new customers and deepen relationships with existing customers. What follows are the primary postcard marketing strategies and philosophies I applied during my marketing campaigns. I also call attention to a highly recommended postcard marketing home-study course. I truly believe you can...
Read More
06
Jan 2016Cold Weather Marketing Ideas & Slogans to Increase Walk-ins
5 Strategies that’ll Heat Up In-Store Sales Plus, a helpful cold weather word bank at the end of this post. Burrr…it’s cold, spurring brick and mortar retail customers to hunker down in their homes. To draw shoppers out during plummeting temps, piggyback your advertising messages onto the cold weather. Why? Because when the weather is extreme in any way, it’s top-of-mind for your customers. Therefore, rather than try and change your customers’ thinking, instead, join in! Try these 5 cold weather marketing ideas and slogans to motivate customers to leave their warm homes and visit your retail location: #1 — Project...
Read More
05
Dec 2015How to Price a Small Business to Sell
Are you contemplating how to price your small business to sell? Here is a Roundup of Pricing Resources & How to Calculate the Value of Your Business: To help you price your business, I’ve compiled several helpful articles that discuss how to price a small business. The first two resources are specific to selling a hair or beauty salon; however, they’re still relevant for almost any type of small business, particularly ones that deal with cash. The third, an excellent and thorough article, speaks to all industries. The fourth takes a high-level educational approach and discusses the importance of deal...
Read More
19
Nov 2015Creative New Year Marketing Ideas & Tips
Are you a small business owner in the throes of planning for the New Year? Perhaps your resolution is to implement more creative New Year marketing ideas. Not so fast! To increase revenue cost-effectively and efficiently, your most pressing New Year’s resolution should be to optimize your existing and most effective current marketing activities. To help you, I identify four marketing strategies below. By improving strategies already working, you’re almost guaranteed that your business will grow swiftly and affordably. You already know the strategy works, now you just need to optimize it to enhance its performance. What’s more, by repeating past activities,...
Read More
21
Oct 2015Weather Related Marketing Ideas & Strategies
In this video, I explain how small business retailers can retain sales when Mother Nature is about to wreak havoc, by using weather related marketing ideas and strategies. My example is specific to brick and mortar boutique retailers. Whether you’re anticipating a snowstorm, blizzard, ice storm, severe heat or cold, or even a flash flood…piggyback onto Mother Nature’s wrath to spur your revenue! ~*~ RELATED: For more small business marketing tips that help you retain revenue during severe weather, check out my eBook: Small Business Marketing & Operational Strategies to Combat Severe Weather: Revenue Retaining Maneuvers for Brick and Mortar Retailers & On-Site...
Read More
09
Oct 2015Hair Salon Sign Ideas
Are you a salon owner or hairstylist looking for beauty or hair salon sign ideas? Perhaps you’re seeking to increase your salon’s walk-in foot traffic or draw more attention from commuters. Then check out my two videos that describe cost-effective and straightforward salon sign ideas and strategies. What’s more, below you’ll find recommended outdoor sign frames and a list of fun sign decorating ideas to spice them up! VIDEO – Part I (above): How to Choose a Sign Holder or Frame VIDEO – Part II (below): How to Create Effective Hair Salon Sign Copy Next, I’ve chosen a handful...
Read More