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Jul 2017
How Financial Advisors Can Make Emotional Connections With Wealthy People
5 Content Examples That Help Financial Professionals Deepen Emotional Connections With Clients Many financial advisors and other wealth professionals believe they need to write exclusively about money matters in order to exhibit financial expertise, build trust and attract wealthy clients. I disagree. In fact, if money-related content conversations are the only ones you’re having with prospects, you’re missing out on topics that tug at your prospects’ personal aspirations beyond financial well-being. Certainly, writing about financial issues makes sense given your expertise. However, restricting your marketing content solely to financial subject matters builds an intangible wall between you and your prospects....
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Jun 2017Take the Hidden Path for a Flexible Career
Take the Hidden Path for a Flexible Career The following is a life lesson most older professionals rarely talk about, since many fall victim. This article is the first in a series of candid life lessons I’ll be revealing. My goal is to help others early in their careers to achieve greater personal and professional success, by sharing with you information I’ve acquired simply by being older than you and by watching others collapse under life’s circumstances. I’ll speak frankly in these life lessons, since I rarely care what others think of me. And that is a mindset that has...
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May 201721 Good Excuses to Get Off the Phone with a Friend or Client
Legitimate Excuses to Get off the Phone When Working from Home Whether you’re looking to end a phone call with a friend, family member, boss or client, you’ll find my 21 excuses especially helpful. Quick Story About My Excuses For the past 17 years, I’ve been working from home as a marketing communications consultant. As you can imagine, there have been numerous awkward moments that demanded I get off the phone. Most of these situations were caused by my children or an elderly dog who needed to empty his bladder — pronto. Therefore, I’ve become quite savvy at drumming up...
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Mar 20177 Key Marketing Steps When Opening a Hair Salon
Marketing Checklist for Opening a Hair Salon So you’ve decided to open your own hair salon or spa. I’m happy for you! It’s a big undertaking that’ll ultimately bring you many rewards. What follows are the top seven marketing strategies to implement as soon as possible in order to generate clientele and create immediate cash flow. These strategies are in no particular order, since they’re all essential. Note that I’ve included a special consultation offer specific to hairstylists and salon owners at the end of my post. Without any further delay, here are my best marketing ideas on how to...
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Feb 2017How to Retain Customers During Times of Change
No matter what industry you work in: banking, insurance, restaurant, fitness, retail, health care and so on, when your customers experience a change associated with your small business, you run the risk of losing these customers. Therefore, let’s talk about how to retain customers during a period of change. To be clear, examples of change include: Retirement, death, leave-of-absence Sale of business Price increase Product update or removal New employee, business partner, etc. Rebranding or business name change RELATED: If you’re pondering a price increase, be sure to check out my special report: How to increase prices without losing customers....
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Jan 2017Simple Techniques to Increase Client Referrals
Contemplating how to increase client referrals? Many consultants and other experts rely heavily on referrals. And why wouldn’t you? Positive word-of-mouth is the most affordable way to grow any small business. Therefore, what follows are three common reasons why businesses miss out on referrals. What’s more, to help you fix this problem, I provide several referral positioning and messaging examples. Here are the three reasons why you’re not seeing the referrals you want and what you can do about it: #1 — Fear of Referring Most noteworthy: Many customers may be hesitant to refer your business for fear you’ll talk about them...
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Nov 2016What Your Email Signature Should Include
You may be losing sales leads if you’re limiting your email signature to just your name, phone number and website. As small business owners with limited budgets, we need to optimize every marketing channel available. This includes our email signatures. To help you, I’ve outlined several ideas below. What’s more, I conclude this post with three detailed email signature examples. Specifically, an email signature for a CEO, another for an owner of a small company and then my own. The Making of a Profitable Email Signature First, every email you distribute should include an email signature — even if you’ve...
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