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Jul 2016
Ideas to Increase Sales Opportunities by Optimizing SEO Benefits
8 Ways to Increase Sales Opportunities By Optimizing Chamber of Commerce & Other Professional Membership SEO Benefits If you’re a member of your local chamber looking to increase sales, you’re in luck. If not, stick around, because the following eight search engine optimization (SEO) marketing strategies apply to most professional memberships. When using best practices, SEO is an affordable way to increase sales revenue and ROI from any affiliation. The key to generating more revenue from membership investments… is to optimize all member-available SEO opportunities. Specifically, obtaining all inbound links from your member organization’s marketing efforts. By doing so, you’ll...
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Apr 2016Entrepreneur Business Startup Marketing Ideas
Are you an entrepreneurial or small business startup seeking your first customers? The most affordable and best place to find initial customers for any new business startup is within your own personal and professional network. Specifically, are the people you do business with…doing business with you? No? Why not? Find New Customers. Contact This List of Prospects & Influencers: Accountant, attorney, plumber, electrician, daycare provider, teachers (school, piano, etc.), dog sitter/walker, housekeeper, landscaper, snow plow driver, pool/window cleaner, pest control consultant, mechanic, butcher, realtor, mortgage consultant, favorite breakfast/lunch spot staff, neighbors, friends, family, minister/priest/rabbi, etc., dentist, physician, gynecologist, nail technician,...
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02
Mar 2016How to Revive an Old Relationship with Clients & Colleagues
It’s been a long time, has it? Trying to figure out how to revive an old relationship? Here are some dos and don’ts to consider before making your initial contact. Recently, I received a message from an old acquaintance. She reached out to tell me about her new service. I ignored it. Now, hold on… Please don’t misunderstand. I enjoy hearing from someone with whom I’ve lost touch with; however, not when it’s explicit that the person clearly just wants something from me. Instead, I seek relationships founded on mutual give-and-take, consistency and trust. Frankly, I don’t think I’m alone....
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06
Feb 2016Postcard Marketing Tips, Ideas & Strategies
Postcard Marketing Tips & Ideas I’m Sharron Senter, and in 2003 I used postcard marketing to launch and grow a computer networking and security business. When I sold it eight years later, it had grown to be the second largest business of its kind north of Boston. I credit postcards as the key advertising vehicle I used to generate new customers and deepen relationships with existing customers. What follows are the primary postcard marketing strategies and philosophies I applied during my marketing campaigns. I also call attention to a highly recommended postcard marketing home-study course. I truly believe you can...
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Jan 2016Cold Weather Marketing Ideas & Slogans to Increase Walk-ins
5 Strategies that’ll Heat Up In-Store Sales Plus, a helpful cold weather word bank at the end of this post. Burrr…it’s cold, spurring brick and mortar retail customers to hunker down in their homes. To draw shoppers out during plummeting temps, piggyback your advertising messages onto the cold weather. Why? Because when the weather is extreme in any way, it’s top-of-mind for your customers. Therefore, rather than try and change your customers’ thinking, instead, join in! Try these 5 cold weather marketing ideas and slogans to motivate customers to leave their warm homes and visit your retail location: #1 — Project...
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05
Dec 2015How to Price a Small Business to Sell
Are you contemplating how to price your small business to sell? Here is a Roundup of Pricing Resources & How to Calculate the Value of Your Business: To help you price your business, I’ve compiled several helpful articles that discuss how to price a small business. The first two resources are specific to selling a hair or beauty salon; however, they’re still relevant for almost any type of small business, particularly ones that deal with cash. The third, an excellent and thorough article, speaks to all industries. The fourth takes a high-level educational approach and discusses the importance of deal...
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Nov 2015Creative New Year Marketing Ideas & Tips
Are you a small business owner in the throes of planning for the New Year? Perhaps your resolution is to implement more creative New Year marketing ideas. Not so fast! To increase revenue cost-effectively and efficiently, your most pressing New Year’s resolution should be to optimize your existing and most effective current marketing activities. To help you, I identify four marketing strategies below. By improving strategies already working, you’re almost guaranteed that your business will grow swiftly and affordably. You already know the strategy works, now you just need to optimize it to enhance its performance. What’s more, by repeating past activities,...
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