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Jan 2018
3 Financial Advisor Blog Content Ideas
What follows are three financial advisor blog content ideas and approaches advisors and other financial consultants can use to quickly generate content your target audience is actually interested in. To build trust within your digital community, focus on writing highly personalized and hyper-targeted content. Financial Advisor Blog Content Ideas #1 — Involve Clients As an advisor, managing financial matters comes naturally to you. However, this is not generally the case for your clients. There are questions on their minds that are nagging at them. The key is to ask them about information they’d like to know more about. Furthermore, only...
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Nov 2017In Person Events Marketing
The secret to experiencing successful in-person events is this: complete 95 percent of event preparations before the big day. No matter what type of event you’re planning — an open house, client dinner, seminar, fundraiser, new store opening, etc. — target your energy on pre-planning. This approach enables you to focus on guests come event day, rather than being distracted with organizational issues. Today, let’s focus on the day-of-event implementation considerations. When Guests Arrive How you acknowledge guests when they first arrive is one of the most important components of an event plan. Remember, you’re making a first impression. Even if...
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Oct 2017Halloween Marketing Slogans & Ideas for Small Businesses
Halloween is one of my favorite holidays and an ideal time for small business retailers to experience a spike in revenue. To grab your share of this seasonal increase in consumer spending within your local community, try these two timeless marketing strategies coupled with detailed examples. What’s more, find fun examples of how service businesses can participate in Halloween festivities and increase brand awareness. Also, at the end of this post is a Halloween word bank with 50+ spooky expressions! October 31 will be here sooner than you think, so let’s get started! #1 — Create a Halloween Marketing Slogan...
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Sep 2017How to Create Unique Customer Experiences That Increase Repeat Business
To create unique customer experiences, capture the essence and protocols from this recent interaction I had. Then blend them into your marketing and business operations approach. About this time each year, I send an email to my favorite southern Maine inn to reserve a room for my son and me. We ski at Shawnee Peak almost every winter break and the inn is just a few minutes away. We both love the comfy rooms and amenities, including the casual pub located in their basement. The email exchange went smoothly and I said I’d call with my credit card information the...
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Aug 2017Increase Local Website Traffic & Search Engine Rankings
Follow these 7 steps to increase your local website traffic and search engine rankings… To grow your local website traffic and search engine rankings naturally, concentrate your marketing efforts on improving your website’s search engine optimization (SEO). What follows are key initiatives to help you attract more local business, e.g., increased foot traffic for a neighborhood hair salon, pizza shop, farm stand, etc., or increased emails and phone calls from prospective clients living or working near your office. Step 1 Claim, complete (and update regularly) your Google My Business account. Important: When entering your information within your Google My Business...
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Jul 2017How Financial Advisors Can Make Emotional Connections With Wealthy People
5 Content Examples That Help Financial Professionals Deepen Emotional Connections With Clients Many financial advisors and other wealth professionals believe they need to write exclusively about money matters in order to exhibit financial expertise, build trust and attract wealthy clients. I disagree. In fact, if money-related content conversations are the only ones you’re having with prospects, you’re missing out on topics that tug at your prospects’ personal aspirations beyond financial well-being. Certainly, writing about financial issues makes sense given your expertise. However, restricting your marketing content solely to financial subject matters builds an intangible wall between you and your prospects....
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Jun 2017Take the Hidden Path for a Flexible Career
Take the Hidden Path for a Flexible Career The following is a life lesson most older professionals rarely talk about, since many fall victim. This article is the first in a series of candid life lessons I’ll be revealing. My goal is to help others early in their careers to achieve greater personal and professional success, by sharing with you information I’ve acquired simply by being older than you and by watching others collapse under life’s circumstances. I’ll speak frankly in these life lessons, since I rarely care what others think of me. And that is a mindset that has...
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