Small Biz Survival Blog


21

Oct 2015

Weather Related Marketing Ideas & Strategies

In this video, I explain how small business retailers can retain sales when Mother Nature is about to wreak havoc, by using weather related marketing ideas and strategies. My example is specific to brick and mortar boutique retailers. Whether you’re anticipating a snowstorm, blizzard, ice storm, severe heat or cold, or even a flash flood…piggyback onto Mother Nature’s wrath to spur your revenue! ~*~   RELATED: For more small business marketing tips that help you retain revenue during severe weather, check out my eBook: Small Business Marketing & Operational Strategies to Combat Severe Weather: Revenue Retaining Maneuvers for Brick and Mortar Retailers & On-Site...

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09

Oct 2015

Hair Salon Sign Ideas

  Are you a salon owner or hairstylist looking for beauty or hair salon sign ideas? Perhaps you’re seeking to increase your salon’s walk-in foot traffic or draw more attention from commuters. Then check out my two videos that describe cost-effective and straightforward salon sign ideas and strategies. What’s more, below you’ll find recommended outdoor sign frames and a list of fun sign decorating ideas to spice them up! VIDEO – Part I (above): How to Choose a Sign Holder or Frame VIDEO – Part II (below): How to Create Effective Hair Salon Sign Copy Next, I’ve chosen a handful...

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Christmas Marketing Ideas for Small Businesses

06

Oct 2015

Christmas Marketing Ideas for Small Businesses

Whether you’re coordinating a Christmas marketing campaign or looking to create a fun holiday slogan, ignite your creativity using my comprehensive Christmas marketing word bank below. (Click the image to enlarge.) Paste it to your desktop or print and tack it to your cubicle. Easily grab a word each time you need to write a Christmas-related headline, product or service description, social post and more! Printer Friendly PDF > Christmas Marketing Ideas Word Bank Remember… To avoid Santa’s Naughty List, you’ll want to distribute your holiday communications as soon as possible, and frequently. What’s more, to increase holiday sales, always position your...

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Why This One Skill Creates a Guaranteed Revenue Stream

30

Jul 2015

Why This One Skill Creates a Guaranteed Revenue Stream

Are you a consultant or service provider looking to create a guaranteed revenue stream? Then try this… Take just a moment and reflect back on the past few weeks of your life. Was there a moment when you just wanted to be heard? You weren’t necessarily looking for feedback or advice; rather, you just wanted to talk and have someone listen? If you have, and my gut tells me that you probably have, then let’s take a small leap and assume that many of your clients feel the same way. What’s more, this feeling of not being heard seems to...

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29

Jul 2015

Example of Financial Advisor Niche Markets

In this video (link above) I explain to financial advisors and other financial consultants how to niche a niche. I use individuals going through a divorce as an example. However, I take it beyond simply targeting people divorcing, to finding the niche within the divorce niche. Listen in… RELATED: Financial Services 12-Month Annual Content Marketing Calendar. A Grab-and-Go Bank of Blog & Social Media Content Ideas for Financial Advisors....

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Creating new marketing eBooks.

21

May 2015

New Small Biz Marketing eBooks Coming Soon …

Latest Marketing Happenings New Special Report 2018 Financial Services 12-Month Annual Content Marketing Calendar  A Grab-and-Go Bank of Blog & Social Media Content Ideas for Financial Advisors Learn More > — Prepare your small business for winter. Check out these cold weather marketing ideas. — Read my latest small business marketing strategies blog post. — Discounted copywriting offers. Limited time only. Amazon eBook Duplicate Yourself Small Business Piggybacking & Partnership Marketing Strategies Available at Amazon   Sign up for my FREE monthly marketing tip at the bottom and right of this page. Learn practical and affordable small business growth ideas. Also receive...

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Speak to Grow Your Business

20

May 2015

Speak to Grow Your Business

Public speaking is a highly effective way to generate new business for almost any type of small business. However, it’s not a time for a sales pitch. Instead, if you’re able to share your knowledge about your expertise in an organized fashion, with a confident and vibrant tone, you’ll indirectly sell yourself as well as your products and services. As an aside, “Speak to grow your business” is one of my all-time favorite mantras, because of the immediate positive impact public speaking has on revenue growth! When to Pitch Summer and early fall are a great time to pitch your...

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